Personal SWOT Analysis: Opportunities & Threats | EasyRetro (2023)

In order to become a better person and to succeed in your personal and professional life, it's important to take moments to reflect on what is working and not working.

Personal SWOT analysis can be a nice exercise to brainstorm a particular moment in your life and improve yourself. You will need to understand your strengths, weakness, external threats and opportunities.

What is a personal SWOT Analysis?

The personal SWOT analysis is a powerful technique for judging a person condition and finding out the issues that it faces, along with the opportunities it has. The personal SWOT analysis is conducted as an exercise that is designed to gather four different aspects of a person.



  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Learning these four aspects is a good gauge on finding the current condition of yourself while also figuring out where you are headed.

A personal SWOT analysis can be a simple and short exercise. It’s a look into yourself and covers most factors that are influencing your condition at that point in time.

Strengths - You will need to look into what sets you apart.

  • What are your competitive skills
  • What is your experience
  • What are your best abilities and that differentiate you from your peers?
  • Try to list as many strengths as you can

Weaknesses - You will also need to look into the things that are your weaknesses.

  • Things that you are not comfortable in doing
  • Things that you consider boring and you have a hard time doing
  • Things that people usually complain about you
  • Things that your boss wants you to improve
  • Missing skills and knowledge

Opportunities - Opportunities you can explore.

(Video) What is SWOT Analysis? Strength, Weaknesses, Opportunities, Threats

  • You can list external opportunities in your company and project
  • New career paths that you can take
  • Different things you can do to improve yourself and your work
  • Training courses and mentoring opportunities
  • New projects and shifts in your life

Threats - Threats that you face from the current market conditions, internal departments, technical challenges, etc...

  • Company changes and market changes
  • World changes
  • New technologies or skills on your job

Personal SWOT Analysis Examples


  • Good communication skills
  • Graduated in Marketing
  • Easy to work with other people
  • Proactive


  • I find it very hard to do tasks involving math
  • It's difficult to plan my future


  • Become a senior professional
  • Free online course about coaching
(Video) Personal SWOT Analysis Example Identifying Your Strengths, Weaknesses, Opportunities and Threats


  • Digital marketing is changing fast
  • Need to learn about machine learning in writing

Personal SWOT Analysis: Opportunities & Threats | EasyRetro (1)

Opportunities of a person

Personal opportunities: The things you want to achieve, or the things you’d like to change about yourself. Our personal opportunities for learning, growing and improving are endless. But sometimes we get stuck in our comfort zone and fail to recognize the opportunities that are right in front of us.

How to do a personal SWOT Analysis?

Carrying out a personal SWOT analysis can be done via post-its in your home or office. It's a simple exercise and it can be done multiple tiles during the year, so you can see your progress and how you improved.

Online tools such as EasyRetro also offer another way of doing a SWOT analysis and helps you in keeping track. Running a single Activity on EasyRetro means that you conduct a single SWOT meeting and store the results of the session. You will be able to do a brainstorming session where you will compile and write down your thoughts. Finally, the cards that are more import to you can be put up for review and actions can be created.

(Video) Business strategy - SWOT analysis

1 - Brainstorm

You should write everything you can think of on the specific categories for the SWOT analysis.

2 - Reflection

This is the section where you will be able to vote for certain ideas. At the end you should be able to reflect in it and create action items on how to improve or how to take advantage of your opportunities.

At the end of the activity, you will have a stack of creative and unique ideas that put together will contribute to the progress of your project and yourself in the future.

Why should you do a personal SWOT Analysis?

The personal SWOT analysis method has numerous immediate and long-term benefits, including:

  • Creating action items to improve yourself
  • Creating new possible pathways to successful projects
  • Improving yourself and your career

Personal SWOT Analysis Template

You can create a free personal SWOT analysis template right now. You will also be able to export it to JPEG, PDF and spreadsheet formats in the end of the exercise.

(Video) SWOT Analysis - What is SWOT? Definition, Examples and How to Do a SWOT Analysis


What are opportunities and threats in a personal SWOT analysis? ›

Weaknesses - You will also need to look into the things that are your weaknesses. Opportunities - Opportunities you can explore. Threats - Threats that you face from the current market conditions, internal departments, technical challenges, etc...

How do you answer opportunities and threats? ›

Part 1
  1. Strengths: what do you do well? What do other people see as your strengths?
  2. Weaknesses: what areas need development? What should you avoid?
  3. Opportunities: what possibilities are open to you? What resources do you have? ...
  4. Threats: what might cause you difficulties? What responsibilities do you have?

How do you answer a personal SWOT analysis? ›

How to write a personal SWOT analysis
  1. List your relevant strengths. You may start by assessing what internal factors benefit you in the context of your situation. ...
  2. Review your weaknesses. While listing weaknesses, be honest and objective. ...
  3. Define your opportunities. ...
  4. Understand any potential threats. ...
  5. Make an informed decision.
Jul 21, 2022

What are examples of opportunities and threats? ›

Opportunities and threats are external—things that are going on outside your company, in the larger market. You can take advantage of opportunities and protect against threats, but you can't change them. Examples include competitors, prices of raw materials, and customer shopping trends.

What are some examples of opportunities? ›

What are some examples of opportunities?
  • Get help on projects.
  • Propose working groups.
  • Get testers for new ideas or products.
  • Create a team to work on an idea you have.
  • Share your expertise or best practices in a particular field.

What are the opportunities in yourself? ›

81 Examples of Personal Opportunities
Acquire SkillsAdventure
Fitness & ExerciseFreedom & Independence
Friendship & ComraderyFulfilling a Role
Improve Decision MakingImprove Living Environment
Improve Quality of LifeIncrease Work Quality
36 more rows
Apr 18, 2022

What are opportunities in my life? ›

Opportunities can come in the form of taking a new job, going back to school, or meeting someone who has connections. These opportunities will allow you to follow certain paths which lead towards achieving your dreams and goals. If we want what's best for our careers then taking an opportunity is necessary.

What are my threats as a person? ›

AccidentsBusiness Failure
Economic ProblemsFamily Demands
Financial LossesHealth Problems
7 more rows
Apr 20, 2022

What should I write in opportunities? ›

Write your opportunities in plain language—use simple words and phrases. Use full office names instead of acronyms, and avoid using office-specific slang. Include links to relevant resources that will help participants understand what they will be doing.

How do you answer what are your opportunities? ›

4 Steps for Answering “What Are You Looking for in a New Position...
  • Start With Your Skills. The question is about you, but you need to think about it from the hiring manager's perspective. ...
  • Explain Your Motivation. ...
  • Connect With Your Long-Term Goals. ...
  • Wrap Up With Something About the Company.

What are opportunities and threats in? ›

We use the word “opportunity” to describe an upside risk with positive impacts, and “threat” is used for downside risks with negative consequences.

How can you turn your strengths into opportunities examples? ›

Here are the ways you can leverage those strengths while on the job:
  • Define your strengths. Before you can leverage your strengths, you need to understand your unique abilities. ...
  • Set professional goals. ...
  • Show evidence of your strengths. ...
  • Strengthen your strengths. ...
  • Choose strength-building behaviors.
Feb 16, 2023

What are the example of threats? ›

A threat is a potential for something bad to happen. A threat combined with a weakness is a risk. For example, a forecast for rain is a threat to your hair and a lack of an umbrella is a weakness, the two combined are a risk.

What are some examples of threats in a SWOT analysis? ›

9 examples of threats in a SWOT analysis
  • Social perception. With the rise of social media, consumers are increasingly aware of the business practices of the companies they support. ...
  • Natural disasters. ...
  • Technological changes. ...
  • Legislation. ...
  • Competition. ...
  • Globalization. ...
  • Data security. ...
  • Rising costs.
Mar 10, 2023

What are three threats examples? ›

Other examples of threat include these:
  • Bank robbers for banks.
  • Car thieves for cars.
  • Fake money.
  • False checks, and/or.
  • Computer viruses.
Dec 1, 2022

What are the 4 types of threats? ›

Threats can be classified into four different categories; direct, indirect, veiled, conditional.

What are the three opportunities? ›

Three Opportunities
  1. Prevent. “Confront the difficult while it is still easy; accomplish the great task by a series of small acts.” -Lao-Tzu. ...
  2. Resolve. “Jaw jaw is better than war war.” -Winston Churchill. ...
  3. Contain. “The best general does not fight.” -Sun Tzu.

What are 3 opportunities for growth? ›

Here are a variety of growth opportunities to pursue:
  • Mentoring. If your work offers some kind of mentorship program, try to take advantage of it. ...
  • Leadership development programs. ...
  • Regular training. ...
  • Career development services. ...
  • Tuition reimbursement. ...
  • Continuing education courses. ...
  • Feedback. ...
  • Additional responsibilities.
Feb 3, 2023

What are the three types of opportunity? ›

According to Peter F. Drucker “opportunities are of three types: additive, complementary and break-through”.

What are opportunities 4 essential qualities? ›

An opportunity has four essential qualities. It is (1) attractive, (2) durable, (3) timely, and (4) anchored in a product, service, or business that creates or adds value for its buyer or end-user.

What are your areas of opportunity examples? ›

Areas of improvement for employees
  • Time management. The better people can multitask, meet deadlines and manage their time, the more productive they will be at work. ...
  • Customer service. ...
  • Teamwork. ...
  • Interpersonal skills. ...
  • Communication. ...
  • Writing. ...
  • Accepting feedback. ...
  • Organization.
May 4, 2023

What is opportunities in answer? ›

An opportunity is a situation in which it is possible for you to do something that you want to do.

What is one sentence of opportunities? ›

When the opportunity came for her to prove that she could do the job, she was ready. I had the rare opportunity of speaking to the president. Studying abroad provides a great opportunity to learn a foreign language. There are fewer job opportunities this year for graduates.

What should I write in my threats? ›

Threats. Threats include anything that can negatively affect your business from the outside, such as supply-chain problems, shifts in market requirements, or a shortage of recruits. It's vital to anticipate threats and to take action against them before you become a victim of them and your growth stalls.

What are strengths and opportunities? ›

A strength is a resource or capacity the organisation can use effectively to achieve its objectives. A weakness is a limitation, fault, or defect in the organisation that will keep it from achieving its objectives. An opportunity is any favourable situation in the organisation's environment.

What are your strengths and areas of opportunity? ›

Some examples of strengths you might mention include:
  • Enthusiasm.
  • Trustworthiness.
  • Creativity.
  • Discipline.
  • Patience.
  • Respectfulness.
  • Determination.
  • Dedication.

What are issues or opportunities? ›

An issue is something that is currently happening and is having a negative impact on your project; An opportunity is something unplanned that might happen that you could exploit to have a positive impact on your project.

How do you create opportunities from threats? ›

How to turn threats into business opportunities
  1. Analyze your business situation to create a better informed marketing plan.
  2. Evaluate your strengths across each marketing platform.
  3. Learn to see threats as opportunities to try something new.
Jan 18, 2016

What are the major threats? ›

In descending order these are: changes in land and sea use; direct exploitation of natural resources; climate change; pollution and invasive species. 1. For terrestrial and freshwater ecosystems, land-use change has had the largest relative negative impact on nature since 1970.

What are threats in the workplace? ›

Workplace violence is any act or threat of physical violence, harassment, intimidation, or other threatening disruptive behavior that occurs at the work site. It ranges from threats and verbal abuse to physical assaults and even homicide. It can affect and involve employees, clients, customers and visitors.

What are threat scenarios? ›

A set of discrete threat events, associated with a specific threat source or multiple threat sources, partially ordered in time.

What are the threats to success? ›

Any one of these may be the Deadliest Threats in your life:
  • Deadly Threat #1: Lack of Focus. ...
  • Deadly Threat #2: Anger. ...
  • Deadly Threat #3: The Status Quo. ...
  • Deadly Threat #4: Apathy. ...
  • Deadly Threat #5: Technology Addiction. ...
  • Deadly Threat #6: Selfishness. ...
  • Deadly Threat #7: Arrogance. ...
  • Follow Chris on Twitter @CDeaver7.
Aug 1, 2018

What are examples of personal threats? ›

AccidentsBusiness Failure
Economic ProblemsFamily Demands
Financial LossesHealth Problems
Lack of FundingLack of Support
7 more rows
Apr 20, 2022

Are opportunities and threats external factors in a SWOT analysis? ›

External factors include opportunities and threats that are outside of the organization. These are factors that the company may be able influence—or at least anticipate—but not fully control. Examples of external factors include the following: Technology innovations and changes.

What are threats in personal development? ›

Threats are uncontrollable external factors that might overcome or damage the strengths and opportunities.

What is personal threat? ›

What is a Personal Threat? A person who is behaving in an aggressive, threatening or violent manner, and may or may not be armed. This can include confrontation and verbal abuse with a person, verbal abuse over the phone and assaults.

What are the potential threats? ›

Potential threat means the possible exposure to harm or injury.

What is identifying opportunities and threats part of? ›

SWOT Analysis helps you to identify your organization's Strengths, Weaknesses, Opportunities, and Threats.

Can an opportunity also be a threat in a SWOT analysis? ›

So how are opportunities the same as threats? The definition of risk as "uncertainty that matters" covers them both. Just like a threat, an opportunity is uncertain and it may not happen, but if it does occur then it will have an effect on our ability to achieve one or more objectives.

What are the strengths and weaknesses of a person? ›

Strengths include knowledge, attributes, skills, and talents. Weaknesses are just the opposite. Weaknesses are defined as character traits or skills that are considered negative or not as well developed. Weaknesses include blind spots, poorly developed skills, or problematic personal behaviors.

What is an example of a strength in a SWOT analysis about yourself? ›

I am always prepared and will think ahead to make sure I have everything I need for any event. I am adaptable to changes in events and timelines. This makes me a good team member and very good at achieving most goals I set myself. I am an empathetic person which makes me great when working with others or in a team.

What are the 5 areas of personal development? ›

5 areas of personal development
  • Mental. Exercising your brain and staying mentally fit is critical to personal development. ...
  • Social. ...
  • Spiritual. ...
  • Emotional. ...
  • Physical. ...
  • Identify areas where you'd like to improve. ...
  • Work with a coach or mentor to assemble a plan. ...
  • Structure your personal development goals.
Feb 10, 2022


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