15 Best Photography Advertisem*nts To Get Inspired (2024)

Advertising through photographs is a complex form of storytelling that conveys the message on a clean, creative canvas. Bill Bernbach famously said, “An idea can turn to dust or magic, depending on the talent that rubs against it.” It is becoming increasingly difficult for people’s attention and print has lost its charm since people are getting hooked on videos more. But print advertising when well executed still grabs eyeballs. We have compiled a list of the 15 best photography advertisem*nts that managed to grab our attention.

Some exceptional ads manage to tease multiple senses and not just the eyes. Here are the 15 best photography advertisem*nts that convey a million things with their strong photography.

1. Durex Dotted Pleasure

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Year: 2015 | Agency: Havas Worldwide

Campaign Objective: To advertise the latest range of Durex Dotted Condom through print ads

Condoms and print ads have always been a tough fit. While print guarantees a massive reach, one cannot control who sees the ad. Havas, through its series of print ads, manages to strike the right chord. Goosebumps are often associated with experiencing something special or new. Havas uses this in its ads for Durex and showcases pleasure. Moreover, the placement of the product at the bottom right is enough to convey the message.

2. Chupa Chups

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Year: 2013 | Agency: DDB Spain

Campaign Objective: To advertise its sugar-free lollipop

Apart from kids and people with sweet teeth, who else likes lollipops? ANTS. It was the answer for DDB Spain to showcase a sugar-free lollipop without being too preachy. The ad showcased a lollipop fallen on the ground and a trail of ants that walked without touching it. When you look closer, you see how the ants walk towards Chupa Chups, guiding viewer attention to the brand logo.

3. WMF

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Year: 2004 | Agency: KNSK, Germany

Campaign objective: WMF Grand Gourmet Knife is extremely sharp

A knife is a knife, and a brand new one ought to be sharp, right? But then, how do you distinguish it from the rest? Well, with this beautiful ad from KNSK. The ad is simple and conveys the message right away. It showcases that the knife is sharp enough to cut through the board (exaggeration, of course) without creating a mess. It guarantees the users that the WMF Grand Gourmet Knife is probably the sharpest tool they will find. Notice that the ad focuses on households and not chefs? The subtlety lies in the way the carrot is cut. The size of the pieces is not even. This ad also won the old award at Europe’s Premier Creative Awards in 2005.

4. Mercedes Benz

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Year: 2012 | Agency: Ogilvy & Mather Colombia

Campaign objective: To promote the Distronic Plus Technology

It is difficult for you to touch your nose with your tongue or for a dog to touch its tail. It is not impossible, but it is difficult. Leveraging this gap gave rise to this masterpiece from Ogilvy & Mather Colombia. The path, showcased as a road, with the car finding it almost impossible to get closer to the truck. It showcases how Mercedes Benz Distronic Plus Technology works to keep its users safe.

5. WWF

15 Best Photography Advertisem*nts To Get Inspired (5)

Year: 2009 | Agency: Dentsu, China

A powerful ad that showcases how hurting nature and animals can hurt you. The ad carried the slogan, ‘Set harm, get harm’ and preached peace and harmony.

6. Bose

15 Best Photography Advertisem*nts To Get Inspired (6)

Year: 2009 | Agency: Euro RSCG Singapore

Campaign objective: Bose QuietComfort noise-canceling headphones

The ad conveys noise-canceling headphones without showing the product itself. The ad makes the viewer a part of the scene as someone who is wearing the headphones. Once on, any surrounding noise, be it a baby crying or a mother trying to put it to sleep, seems like a mime.

7. Coca-cola

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Year: 2019 | Agency: David The Agency, Miami

Campaign objective: A brand refreshment ad

What does a brand do when it is almost over a century old? It activates your senses from familiarities it established over the years. The ads showcase a series of macro photographs with a small caption, ‘Try not to hear this’. The sound of fizz is so familiar to all of us that it is almost impossible to miss the sound. Yes, most cola drinks have the same sound, but Coca-cola manages to capture it all with its simplistic advertisem*nt.Coca-cola has constantly managed to get some of its work to rank among the best photography advertisem*nts countdowns so this is no exception.

8. Ikea

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Year: 2009 | Agency: DDB Berlin

Campaign objective: Home delivery service by Ikea

Ikea is known for its elaborate setups and catering to almost everything that a room would require. It quickly captures the user’s attention with its vibrant spaces, only to notice the little window with a truck driver. The message is clear, crisp, and beautifully conveyed.

9. Schusev State Museum of Architecture

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Year: 2013 | Agency: Saatchi & Saatchi Russia

Campaign Objective: Encourage Muscovites to visit the Schusev State Museum of Architecture

This series of advertisem*nts from Saatchi & Saatchi showcased only a tenth of their total volume. It uses fonts that depict mysticism and magic and invites viewers to the museum to discover the complete story. The advertisem*nt is a great mix of storytelling, fantasy, and works by making the viewer curious.This ad still ranks among the best photography advertisem*nts executed by Saatchi & Saatchi’s Russian office.

10. Pink Ribbon – Breast Cancer Awareness

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Year: 2021 | Agency: WEFRA LIFE

Campaign objective: Breast cancer awareness to the diverse women population in Germany

Germany has a growing diverse, multilingual population. To address breast cancer to them, the ad showcased text written in different languages. To capture the viewers’ attention the ad used monuments from various corners of the world, that when turned to a 90-degree resemble the breast. The ad is simple yet resonates with anyone who sees it. The ad also promotes the multilingual app breast care for its diverse users.

11. Novartis

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Year: 2021 | Advertising Agency – McCann Health, São Paulo

Campaign objective: Create awareness against high cholesterol

In this campaign, McCann Health beautifully captures what happens in our bodies when cholesterol levels rise. The red cars (depicting the RBCs) cannot traverse once the road gets blocked with cholesterol (yellow cars). The messaging is kept crisp and complete with a caption, ‘When it clogs up, life stops’.

12. Whiskas

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Year: 2013 | Agency: AMV BBDO

Campaign objective: Don’t make your cat a vegetarian

The pet cat belongs to the same family as a lion or tiger. The ad by AMV BBDO showcases this by placing the pet cat in the wild, showcasing that the pet cat has similar instincts as a tiger or lion and is naturally a carnivore. This clever campaign urges the viewer to nurture their pets with what they need and not force them to eat something that isn’t their natural choice.

13. Marmite

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Year: 2013 | Agency: Adam & Eve DDB

Campaign: Print ads to popularise 90-second TV spot

This campaign complemented a 90-second TV for Marmite that personified Marmite. It had a Marmite police that took it from homes that were not using it to homes that loved it. Following the same story, these print ads, in a bold move, showed only a glimpse of Marmite. The text on it, ‘Love it. Hate it. Just don’t forget it’, aimed at reminding users about their Marmite jars.

14. Burger King

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Year: 2018 | School: Brother Escuela de Creativos

Campaign: Burger King the Friendly Grill

In this advertisem*nt, Burger King calls out McDonald’s. It instantly captures the viewer with the ruptured Happy Meal toys and establishes McDonald’s as a toy shop against Burger King that serves the real deal. The ad is quirky, fun and adds to all the series of ads that users enjoy of these two brands.Burger King has constantly managed to get its work listed in best photography advertisem*nts so this is just the tip of the iceberg when it comes to what the brand is capable of.

15 Best Photography Advertisem*nts To Get Inspired (2024)

FAQs

Which advertisem*nts are the most effective? ›

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

What are some famous advertisem*nt? ›

  • The “Taste the Rainbow” campaign, Skittles. ...
  • The “Wassup” campaign, Budweiser. ...
  • “The Future's Bright, The Future's Orange” campaign, Orange. ...
  • The “Our Food, Your Questions” campaign, McDonalds. ...
  • The “#Like A Girl” campaign, Always. ...
  • The “Talking Animals” YouTube campaign, Pets Add Life. ...
  • The “Sun Fizz” campaign, Sprite.

Who is John Chua? ›

JOHN K. CHUA

Architectural, talent, advertising and commercial photographer extraordinaire, John is best known for his technical excellence and mastery of notoriously challenging photo shoots – to the delight of clients who envision the seemingly impossible.

What are the 4 types of advertising? ›

Types of advertising
  • Newspaper. Newspaper advertising can promote your business to a wide range of customers. ...
  • Magazine. Advertising in a specialist magazine can reach your target market quickly and easily. ...
  • Radio. ...
  • Television. ...
  • Directories. ...
  • Outdoor and transit. ...
  • Direct mail, catalogues and leaflets. ...
  • Online.
May 11, 2022

What is the most successful advertising campaign ever? ›

  • Nike: "Just Do It" Campaign. ...
  • Pepsi: The "Is Pepsi OK?" Campaign. ...
  • 3. California Milk Processor Board: "Got Milk?" Campaign. ...
  • Dove: "Real Beauty" Campaign. ...
  • Old Spice: "The Man Your Man Can Smell Like" Campaign. ...
  • Coca-Cola: "Share a co*ke" Campaign. ...
  • Snickers: “You're not you when you're hungry.” ...
  • GoPro: “Awards” Campaign.
Jun 7, 2022

What is the most popular form of advertising? ›

Social Media Advertising is the most popular form of Adveritising.

Is John K Chua still alive? ›

John K. Chua, one of Philippine advertising's most enduring, and most beloved, photographers, lost his battle to colon cancer last January 7, just a couple of weeks shy of his 70th birthday. By his own recollection, he started his career as a 23-year-old photo hobbyist who dreamed to be a freelance news photographer.

Who is Mark Nicdao? ›

Mark Nicdao is a visual artist, who was born in the the Philippines, like other celebrated artists such as Kay Abude, Peggy Stevenson, Cian Dayrit, Jackie Tileston, and Patricia Perez Eustaquio.

What is George Tapan known for? ›

George has won two Pacific Asia Tourism Association (PATA) Gold awards, an ASEAN Tourism Association award and first place in the 2011 National Geographic Photo Contest. He has worked for the Department of Tourism and Philippine Airlines and has published 5 travel photography books.

How do I create an ad? ›

How to Create an Unforgettable Advertisem*nt in 12 Steps
  1. Choose your target audience. ...
  2. Conduct market research. ...
  3. Choose your platform and ad format. ...
  4. Decide whether you're building brand awareness or product awareness. ...
  5. Craft a memorable message. ...
  6. Gather creative assets. ...
  7. Create custom videos. ...
  8. Use striking visuals.
Dec 15, 2021

What are the 2 main types of advertising? ›

Institutional and product are the two main types of advertising. Institutional is a type of advertising that is used to improve a company's image instead of promoting an individual product. Product advertising promotes the product or service to the target market by focusing on the benefits.

What are display ads examples? ›

Banners, square images with text, animations – these are all forms of display ads you have experienced.

What is the 7 times 7 rule? ›

This marketing principle is a maxim that was developed in the 1930s by the movie industry, who found through research that a potential moviegoer had to see a movie poster at least seven times before they would go to the theatre to see a movie.

What makes a campaign successful? ›

Successful campaigns first and last establish credibility and a sense of truth and rightness in all that they do. People, products and ideas all seem to be reasonable, feasible, competent, trustworthy, expert and so on. It is easy to accept what is said as fair and difficult to make accusation of lying or deception.

Which advertisem*nt is not allowed? ›

According to clause 6 of the ASCI Code, tobacco products, alcohol and gambling are prohibited from being advertised. Advertisem*nts for these products are made indirectly sometimes by purporting to be advertisem*nts for other products. Indirect advertisem*nt for these products and services is prohibited.

What are the 3 types of advertisem*nts? ›

Advertising types include the use of print media, radio and television, internet ads, email lists, social media, direct mail and billboards.

Which online advertising is best? ›

The Nine Best Places to Advertise Online in 2020
  1. Google Search Advertising. You might already be familiar with Google Search, also known as AdWords. ...
  2. 2. Facebook Ads. ...
  3. Amazon eCommerce Platform. ...
  4. Pinterest. ...
  5. YouTube Ads. ...
  6. Twitter. ...
  7. Instagram Ads. ...
  8. Google AdMob Ads.
Feb 24, 2020

What is the most popular commercial in 2022? ›

Here are the ten best commercials of 2022:
  • Doritos is one of the most popular funny ads of 2022. ...
  • Rocket Mortgage meets Barbie. ...
  • NFL. ...
  • Apple. ...
  • Turkish Airlines. ...
  • Oculus Meta. ...
  • Lay's. ...
  • Pringles. Nissan – Thrill Driver features Catherine O'Hara, Craig Gillespie, Danai Gurira, Dave Bautista, Eugene Levy.
Feb 15, 2022

What are the most watched ads? ›

  • Dubai Tourism 'A Five Star Mission' by Mother.
  • Uber Eats 'Tonight I'll Be Eating' by Special Group.
  • Virgin Media 'Faster Brings Us Closer' by Adam&EveDDB.
  • Ikea 'Cristiano'
  • Guinness 'Welcome Back' by AMV BBDO.
  • Pepsi '#BetterWithPepsi'
  • DirecTV 'Wonder' by TBWA\Chiat\Day.
  • TikTok 'You Have To See It' by Publicis Groupe US.
Dec 21, 2021

What is the most popular commercial in 2020? ›

8 Most Engaging Commercials of 2020
  • Google, “Loretta”
  • Progressive, “Group Outing”
  • Apple, “Creativity Goes On”
  • Amazon, “Before Alexa”
  • Beats by DRE, “You Love Me”
  • Jeep, “Groundhog Day”
  • Etsy, “Gift Like You Mean It”
  • Geico, “Aunt Infestation”
Dec 14, 2020

What is creative advertisem*nt? ›

WHAT IS CREATIVE ADVERTISING? Creative advertising is when a team of creatives come together to make a campaign or commercial that creatively and effectively tells the story of a brand or nonprofit.

What is a big idea in advertising example? ›

Here are a few examples of big ideas from brands you know: Google: to organize the world's information and make it universally accessible and useful. Amazon: to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

What is creative advertising idea? ›

A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.

Can a photographer be also an artist? ›

Anyone can be a photographer but to be an artist you have to know the craft, tools, a bit of history and through trial and error experiment to develop a vision. There is something that every artist needs to communicate, in this case, is through photography."

Who is the best known advertising and commercial photographer with over 40 years of experience? ›

George Tapan

is best known as advertising and commercial photographer, with over 40 years of experience in these field and numerous local and international awards for his work.

What made BJ Pascual famous? ›

he has also been named one of the country's most fashionable individuals, recognised for his edgy, playful and androgynous sense of style. BJ is also a published author of a book called Push, and is thinking about producing a second.

Who is Jaja Samaniego? ›

I am Jaja Samaniego, a wedding and portrait photographer. I find people in love fascinating and it is the subject of many of my work. It deserves to be captured in its most natural and immaculate form.

Who is Markednicdao? ›

It's been three years since Mark Nicdao, arguably the most famous Filipino photographer of his generation, first dipped his toes in the waters of artmaking.

Who is Paul Quiambao? ›

Paul Quiambao

His atmospheric pictures of the university's ancient grounds and buildings were culled into a book and a photo exhibit, which launched his career in the Philippines. Quiambao has since found his niche in travel photography, and has founded The Thomasian Photographers Guild.

Who won first place in National Geographic photo Contest 2011? ›

Grand Prize Winner and Nature Winner: "Splashing," by Shikhei Goh. "This photo was taken when I was taking photos of other insects. I wasn't actually aware of this dragonfly since I was occupied with other objects.

Who won the 2011 National Geographic travel photography? ›

Ben Canales sprawls in the snow under the starry sky above Crater Lake National Park in Oregon. Caneles's long-exposure photograph, made using a timer on his camera, is the winner of the 2011 National Geographic Traveler Photo Contest.

Who is an award winning travel photographer? ›

Travel Photographer of the Year
YearWinnerNationality
2018Stefano PensottiItaly
2017Alain SchroederBelgium
2016Joel SantosPortugal
2015Marsel van OostenNetherlands
12 more rows

What makes a TV ad memorable? ›

Some of the most memorable ads have a jingle, tagline or mascot that's permeated pop culture. Whether it's catchy or maybe even obnoxious, there's a hook that makes people think about the ad all day. A hilarious punch line or highly quotable dialogue can be just as effective.

What makes an advertisem*nt stay in your memory? ›

Second, that advertising memories are encoded in context (asking questions about the show in which the ad aired, for instance, is going to help consumers remember that ad). Finally, that memories can endure—either via repetition for explicit types of memories, or via implicit internalization.

What commercial says taste the rainbow? ›

However, sometimes, overhauling a well-known slogan or tagline can have a huge impact on a brand or product. Since 1994, the multi-colored candy Skittles was synonymous with its slogan "Taste the Rainbow," but around the early 2000s, that slogan started to see some interesting changes in a marketing sense.

What are the qualities of good advertisem*nt? ›

These are also known as salient features or characteristics of a good advertisem*nt copy.
  • (1) It Should Be Simple:
  • (2) It Should Be Capable Of Holding The Reader's Attention:
  • (3) It Must Be Suggestive:
  • (4) It Should Have Conviction Value:
  • (5) It Should Educate The People:
  • (6) It Should Have Memorising Value:

What is a good advertisem*nt or commercial? ›

The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. People don't want to work hard to figure out what you're trying to tell them. So, ensure that you clearly communicate your message and that it doesn't lead to confusion.

What is a good commercial? ›

4 Qualities of a Good Commercial

A good (and simple) story: A good storyline has a beginning, a middle, and an end with tension and resolution. Commercials that use the principles of good storytelling will immediately capture the audience's attention and elicit some sort of emotional reaction.

How can I come in ads? ›

How to Get a Career in Advertising
  1. Get a degree. ...
  2. Build a portfolio. ...
  3. Develop your skill sets. ...
  4. Be a problem-solver. ...
  5. Gain experience. ...
  6. Seek out fame. ...
  7. Fit the bill.
Jun 7, 2021

How many times must you see an ad to actually remember it? ›

Repetition. At IndoorMedia, repetition is something we talk about a lot. Modern research believes that the average consumer needs to view an ad at least 7-8 times before it'll really sink in.

How many ads does a person remember? ›

If this report is to be believed, the average adult spends 590 minutes on 'media' consumption a day, of which they're exposed to an average of 362 marketing messages. From that, 153 ads are able to attract the viewer's attention for a few seconds or more.

How many brands can a person remember? ›

Brand recall

When prompted by a product category, most consumers can only recall a relatively small set of brands, typically around 3–5 brand names.

What's the slogan for Skittles? ›

The most likely answer for the clue is TASTETHERAINBOW. We found more than 1 answers for Slogan For Skittles.

Who created the Skittles slogan? ›

In 1994, the slogan “Taste the Rainbow” was introduced and became one of the longest running advertising campaigns in history. The entire theme of the Skittles company was created by D'Arcy Masius Benton & Bowles, a New York advertising agency. Today, Skittles are loved in over 65 countries.

When did Banned Skittles commercial? ›

The result: banned. 2011: Another fan-fiction advertorial submission, this time suggesting a new tactic for upping church attendance through the holy union of Doritos and Pepsi Max. The Catholic Church was not amused. 2013: Skittles ventures a comparison between their fruity candies and, er, male virility.

What are the 5 M's of advertising? ›

5 m's of advertising includes Mission, Money, Message, Media, and Measurement.

How do advertisem*nts attract our attention? ›

Advertisers may hire celebrity in order to promote the product to consumers. Advertisem*nt, which uses the image of celebrities promoting the product, may gain a higher attention from consumers to the posted ads. As mentioned by Ryu, Suh, & Dozier (2009), celebrity image may attract viewer's attention.

What is creative advertisem*nt? ›

WHAT IS CREATIVE ADVERTISING? Creative advertising is when a team of creatives come together to make a campaign or commercial that creatively and effectively tells the story of a brand or nonprofit.

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