A new SodaStream ad starring Scarlett Johansson, face of the company and voice of the operating system of your dreams, will be airing during the Super Bowl—but not in its original version. Executives at Fox, which is broadcasting the game, were fine with Johansson's seductive sipping and fizzing (who wouldn't be?), but then they heard the four little words Johannson slips in right at the end: "Sorry, co*ke and Pepsi." Suggestive straw maneuvering, fine, but mess with two of the biggest Super Bowl sponsors? Not on Fox. So, to make everything kosher, SodaStream cut the final line (though you could argue the "scandal" had already gotten them tons of free publicity); you'll see the adulterated version come Sunday.
The was not the first time, however, that a food ad has been trimmed for the Super Bowl—or banned entirely. We've gathered together 15 Super Bowl food and drink ads that never aired (on TV, at least), ranging in level of offensiveness from "there's way worse stuff on TV everyday" to "dirtying-the-soul objectionable." Caution: near-actual food p*rn and/or potentially offensive content of various levels of NSFW-itude ensues.
2013: A Doritos fan submits this bloody, gory, won't-die-without-my-nacho-cheese car crash saga, in two parts, to a contest for the chip's next Super Bowl ad. Why it didn't make the cut is beyond us.
2010: Bud Light tried to set a record for most swear words squeezed into a minute-long spot, but the Keepers of the Ads decided they needed a commercial that wasn't entirely bleeps.
