Instagram Engagement Rate Statistics - Somebody's Watching You (2024)

General Instagram Engagement Stats

On Instagram, a good engagement rate means everything. A high engagement rate is looked for by companies branding on Instagram because it can boost sales. After all, if the audience interacts with posts advertising your products or services, they’re more likely to spend money.

1. For 80% of businesses, the engagement rate on Instagram is their most important metric on this social media platform

(Later.com)

2. The overall average engagement rate on Instagram is 4.7%, but the average Instagram engagement rate per post differs for every industry.

(Iconosquare)

3. Instagram’s engagement rate benchmark is divided into four categories. Posts with less than 1% are considered low engagement rate. Posts that receive from 1% to 3.5% are considered to have an average or good Instagram engagement rate. Next, posts with an engagement rate of 3.5% to 6% are considered to have a high engagement rate, while very high engagement applies to posts with greater than 6% engagement.

(Scrunch)

4. The average Instagram post contains at least one hashtag. Using more hashtags on a post decreases the average Instagram engagement rate.

(Hubspot)

(Hubspot)

6. 60% of all posts on Instagram contain a hashtag, despite the fact that mass tagging decreases the engagement rate.

(Hubspot)

7. Measuring the Instagram engagement rate for other users might not be possible in the future because Instagram has already started its beta test hiding the number of likes users get.

(CNN)

8. The Instagram story engagement rate is calculated using different metrics to normal posts: replies, reach, and caption reactions.

(SocialMediaExaminer)

9. Globally, Greece has the highest average influencer engagement rate on Instagram with 5.17%.

(Hubspot)

10. Kazakhstan has the lowest average Instagram engagement rate around the globe with just 0.41%.

(Hubspot)

Instagram Influencer Engagement Rate Stats

Over the past couple of years, we've seen the average influencer engagement rate on Instagram drop dramatically. In response, many influencers started panicking and thought they'd lost their source of income. However, Instagram benchmarks on engagement rate show that only the most famous influencers have been seriously affected by this decline.

11. The average influencer engagement rate for Instagram is 3%, although this varies across different follower categories

(Influencer Marketing)

12. Influencer accounts with 1,000 or fewer followers have an above average engagement rate on Instagram: 8%.

(Influencer Marketing)

13. Accounts with fewer than 10,000 followers also have a very high Instagram engagement rate of 4%.

(Influencer Marketing)

14. Influencers with 100K or fewer followers have an average engagement rate of 2.4%.

(Influencer Marketing)

15. Accounts with more than 100K followers have the lowest engagement rate on Instagram for influencers at only 1.7%.

(Influencer Marketing)

16. Celebrities’ engagement rate is actually below average. For instance, Kim Kardashian’s engagement rate on Instagram is 1.28%. While this seems like a small percentage, don’t forget that she has more than 157 million followers!

(IGStat)

17. The latest report reveals that the highest tag engagement rate belongs to Real Madrid’s footballer and influencer Gareth Bale, who received more than 350,000 tags in 2019.

(Hubspot)

18. The decline in engagement for Instagram influencers with big followings has been quantified in a recent study. For non-sponsored posts, the average engagement rate of 4.5% in 2016 plummeted to 1.9% in 2019.

(MobileMarketer)

Instagram Industry Engagement Rate Stats

Instagram is not just a platform for connecting with your friends and family; it has become a medium where businesses create brand awareness and generate new leads. Recent Instagram engagement rate averages by industry show that some industries are performing better than others, with retail and fashion (often regarded as the most profitable genres) seeing their engagement rates plummet.

19. The average industry Instagram engagement rate is 1.9%.

(RivalIQ)

20. The industry average engagement rate for the fashion industry on Instagram is 0.94%, which is the second-lowest rate across all industries.

(Source: RivalIQ)

21. If you ever wondered who has the highest engagement rate on Instagram then look no further; public figures are #1 with an engagement rate of 5.7%.

(Iconosquare)

22. The average engagement rate on Instagram for brands in the sport and non-profit sectors is 2.40%.

(RivalIQ)

23. The industries with the highest per-post engagement post less often than other industries.

(RivalIQ)

24. The retail industry on Instagram has an average of 0.97% engagement per post.

(RivalIQ)

25. The engagement rate of one of the most popular influencer industries - travel - dropped from 8% in 2018 to only 4.5% in 2019.

(MobileMarketer)

26. The best time of the week to post on Instagram is Wednesday, when the platform’s engagement rate is 4.9%. On the other hand, Monday has the lowest engagement rate: 4.4%.

(ExpertVoice)