How does fair use work for book covers, album covers, and movie posters? (2024)

Book covers, album covers, and movie covers are copyrightable. However, fair use, a provision of U.S. copyright law, gives users the right to use copyrighted material without permission under certain circ*mstances. If a use is fair, the user need not notify or seek permission from the copyright holder. For a general overview, see our fair use page.

Fair use is extremely favorable to many uses of cover images and movie posters. Here's why:

  • First factor: Criticism, comment, news reporting, teaching, scholarship, and research are favored purposes under the first factor. If you use a cover or poster for one of these purposes, that weighs in favor of fair use. Nonprofit educational purpose also favors fair use.
  • Second factor: If the work you are using is more factual than creative, this weighs in favor of fair use under the second factor. If it's more creative than factual, that weighs against fair use. The second factor is relatively unimportant, but it improves the fair use analysis slightly for simple cover images and movie posters.
  • Third factor: Under the third factor, using a large amount of the work or the part of the work from which the work derives its value weighs against fair use. Movie posters and album covers are likely to be considered separate works; book covers often are registered for copyright only as part of the book.
  • Fourth factor: The fourth factor considers the impact of your use on the potential market for or value of the copyrighted work. It's quite important for these types of images.
    • One thing to consider here is whether you're providing a substitute for something the rightsholder sells. Book covers and album covers aren't typically sold separate from their books and albums. Movie posters are sometimes sold on their own, but using a movie poster image to promote an authorized screening, for example, does not provide a substitute for posters sold by the studio.
    • Another thing to consider is whether the rightsholder licenses the type of use you're making. In that case, there's less room for fair use. However, that's quite rare with these kinds of promotional materials. Publishing companies, for example, don't generally sell licenses to use book cover images -- they encourage free use of those images to promote their books.

Please note that the Office of Scholarly Communications and Copyright is not able to provide legal advice and therefore cannot make fair use determinations for library patrons or give guidance on whether permission is necessary for particular uses.

How does fair use work for book covers, album covers, and movie posters? (2024)

FAQs

How does fair use work for book covers, album covers, and movie posters? ›

Book covers, album covers, and movie covers are copyrightable. However, fair use, a provision of U.S. copyright law, gives users the right to use copyrighted material without permission under certain circ*mstances. If a use is fair, the user need not notify or seek permission from the copyright holder.

How does fair use work for album covers? ›

In some cases, using copyrighted material for your album cover without permission may fall under "fair use" exceptions. Fair use is a doctrine in copyright law that allows limited use of copyrighted material for purposes such as commentary, criticism, or parody.

What is fair use of a movie? ›

Fair use is a legal doctrine that permits the unlicensed use of such works in limited circ*mstances. The doctrine is based on the principle that the public is free to use portions of copyrighted works without permission or payment for purposes such as criticism, comment, news reporting, teaching, and research.

Are movie posters copyright free? ›

Like other creative works, film and television stills, studio photographs, posters and other film- related images are protected by copyright and it is important that authors seek permission wherever that is necessary.

Can you sell album covers as posters? ›

It might be copyrighted by the recording artist, the record company, the graphic artist or someone else. In every case, however, you'll need to get a license to legally sell such posters. If you're manufacturing the posters, then absolutely, yes. That is a clear violation of copyright.

What is fair use for book covers? ›

First factor: Criticism, comment, news reporting, teaching, scholarship, and research are favored purposes under the first factor. If you use a cover or poster for one of these purposes, that weighs in favor of fair use. Nonprofit educational purpose also favors fair use.

How do I know if an image is fair use? ›

The four factors are:
  1. (1) The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes;
  2. (2) The nature of the copyrighted work;
  3. (3) The amount and substantiality of the portion used in relation to the copyrighted work as a whole; and.
Apr 5, 2024

What qualifies for fair use? ›

How much of someone else's work can I use without getting permission? Under the fair use doctrine of the U.S. copyright statute, it is permissible to use limited portions of a work including quotes, for purposes such as commentary, criticism, news reporting, and scholarly reports.

How much of a movie can I use without copyright? ›

You cannot change or alter the work. You may use up to 10%, but no more than 3 minutes, of a single movie, TV show or video. You may use up to 10%, but no more than 30 seconds, of music and lyrics from a single musical work. You must purchase performance rights to hold a live performance of a copyrighted work.

How much content is considered fair use? ›

Fair Use Length Guidelines

Entire article, story, or essay. Up to 10% or 1,000 words, whichever is fewer, but can use at least 500 words.

How do I get permission to use a movie poster? ›

In general, the permissions process involves a simple five-step procedure:
  1. Determine if permission is needed.
  2. Identify the owner.
  3. Identify the rights needed.
  4. Contact the owner and negotiate whether payment is required.
  5. Get your permission agreement in writing.

How long are movie posters copyrighted? ›

In general, the copyright term for a work created in the United States after 1977 (that is not a work made for hire) is the life of the author plus 70 years. All works published in the United States before 1926 are in the public domain.

How can I get copyright free images from movies? ›

Here is a selection of sites you can use to source copyright cleared images - sometimes this is where the author has given permission for the image/film/music to be freely used, sometimes it's where the copyright has expired on the resource: For images there's Pixabay or Pexels or Unsplash.

Are you allowed to use album covers? ›

Copyright Infringement: Using copyrighted material (such as images, logos, or trademarked symbols) without permission is not allowed. Ensure you have the proper rights and licenses for any third-party content used in your album art.

What images can you use for album covers? ›

There are many good websites you can use for royalty-free images, but some of the most popular are Unsplash, Pexels, and Pixabay. On these websites, you can search for specific images or browse through categories that fit in line with your album's theme.

Can I sell shirts with album covers? ›

You could even get sued because printing a piece of copyrighted artwork on a shirt without permission is essentially stealing. And you'll likely get caught if you're going to sell them. But printing one t-shirt for your own personal use is totally fine.

How are cover albums legal? ›

While you own the recording of your cover song, the copyright owner owns the composition and still give permission for the composition to be used in audiovisual media (this is a separate license from the compulsory mechanical license).

What is not allowed on an album cover? ›

No p*rnographic imagery or a URL for a website that contains or links to p*rnography. No images from other copyright holders without written permission. No references to physical packaging, digital packaging, or retailers (for example, vinyl or CD). No parental advisory logo if the release is not explicit.

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