What makes an image unforgettable? | CNN (2024)

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Kyle Almond, CNN

5 minute read

Updated 11:43 AM EDT, Wed September 4, 2013

What makes an image unforgettable? | CNN (1)

Alfred Eisenstaedt's photograph of an American sailor kissing a woman in Times Square became a symbol of the excitement and joy at the end of World War II. The Life photographer didn't get their names, and several people have claimed to be the kissers over the years. A book released last year identifies the pair as George Mendonsa and Greta Zimmer Friedman. "Suddenly, I was grabbed by a sailor," Friedman said in 2005. "It wasn't that much of a kiss. It was more of a jubilant act that he didn't have to go back (to war)."

What makes an image unforgettable? | CNN (2)

Following a crackdown that resulted in the deaths of hundreds of student demonstrators in Beijing, a lone Chinese protester steps in front of People's Liberation Army tanks in Tiananmen Squarein 1989. At least five photographers captured the event, which became a symbol of defiance in the face of oppression. Charlie Cole, working for Newsweek, won a World Press Photo Award for his version of the image. The identity and fate of the "Tank Man" remains unclear.

What makes an image unforgettable? | CNN (3)

Joe Rosenthal's 1945 photograph of U.S. troops raising a flag in Iwo Jima during World War II remains one of the most widely reproduced images. It earned him a Pulitzer Prize, but he also faced suspicions that he staged the patriotic scene. While it was reported to be a genuine event, it was the second flag-raising of the day atop Mount Suribachi. The first flag, raised hours earlier, was deemed too small to be seen from the base of the mountain.

What makes an image unforgettable? | CNN (4)
What makes an image unforgettable? | CNN (5)

A hooded detainee in U.S. custody during the Iraq War stands on a box with electrical wires hooked up to his fingers. The image became a symbol of the Abu Ghraib prison abuse scandal after it was released, among others, in late April 2004. It did what a written report could not do, showing front-and-center what human rights groups had been saying for months: that prisoners were being abused at the hands of U.S. troops. The fallout was immediate, both overseas and at home.

What makes an image unforgettable? | CNN (6)

During the Vietnam War, Eddie Adams photographed Gen. Nguyen Ngoc Loan, a South Vietnamese police chief, killing Viet Cong suspect Nguyen Van Lem on a Saigon street during the early stages of the Tet Offensive in 1968. Adams later regretted the impact of the Pulitzer Prize-winning image, apologizing to Gen. Nguyen and his family for the damage it did to the general's reputation. "I'm not saying what he did was right," Adams wrote in Time magazine, "but you have to put yourself in his position."

What makes an image unforgettable? | CNN (7)

Richard Drew captured this image of a man falling from the World Trade Center in New York after the terror attacks on September 11, 2001. Its publication led to a public outcry from people who found the photograph insensitive. Drew sees it differently. On the 10th anniversary of the attacks, he said he considers the falling man an "unknown soldier" who he hopes "represents everyone who had that same fate that day." It's believed that upwards of 200 people fell or jumped to their deaths after the planes hit the towers.

What makes an image unforgettable? | CNN (8)

In the immediate aftermath of the 2012 shooting at Sandy Hook Elementary School, local journalist Shannon Hicks witnessed police escorting children out of the school in Newtown, Connecticut. "I knew that, coming out of the building -- as terrified as they were -- those children were safe," Hicks later told Time magazine. "I just felt that it was an important moment." The photograph made it onto the front pages of newspapers, magazines and websites around the world.

Robert Capa, co-founder of the Magnum Photos cooperative, became known for his 1936 photograph said to depict the death of a solider during the Spanish Civil War. Since the 1970s, doubt has been cast on the authenticity of the image. Many people suggest that it was staged. The International Center of Photography in New York and Magnum, among others, have defended the image. Either way, "The Falling Soldier" remains one of history's most famous war photographs.

What makes an image unforgettable? | CNN (10)

Yousuf Karsh's 1941 portrait of a scowling Winston Churchill -- reportedly reacting to Karsh snatching Churchill's cigar -- graced the cover of Life magazine and cemented the British prime minister's reputation as a "roaring lion." "By the time I got back to my camera, he looked so belligerent he could have devoured me," Karsh recalled. "It was at that instant that I took the photograph." The Bank of England announced in 2013 that the famous portrait would be featured on the £5 note.

What makes an image unforgettable? | CNN (11)

During a raid at a Miami home in 2000, armed federal agents confront Elian Gonzalez, 6, and one of the men who helped rescue the boy. Gonzalez watched his mother drown when the boat smuggling them from Cuba capsized. Under international law, U.S. authorities were required to return the boy to his father in Cuba. Alan Diaz's photograph of the saga's defining moment won a Pulitzer Prize. "The cry I heard that day I had never heard in my life," Diaz said a decade later. "A cry like that will haunt anyone forever."

What makes an image unforgettable? | CNN (12)

Mary Ann Vecchio screams as she kneels over Jeffrey Miller's body during an anti-war demonstration in 1970 at Kent State University. Student photographer John Filo captured the Pulitzer Prize-winning image after Ohio National Guardsmen fired into the crowd of protesters, killing four students and wounding nine others. A widely published version of the image was manipulated by an anonymous editor to remove the fence post above Vecchio's head, sparking a major controversy.

What makes an image unforgettable? | CNN (13)

American athletes Tommie Smith, center, and John Carlos raise their fists and hang their heads while the U.S. national anthem plays during their medal ceremony at the 1968 Summer Olympics in Mexico City. Their black power salute became front page news around the world as a symbol of the struggle for civil rights. To their left stood Australian Peter Norman, who expressed his support by wearing an Olympic Project for Human Rights badge.

What makes an image unforgettable? | CNN (14)

Boston Globe photographer John Tlumacki was near the finish line when 78-year-old runner Bill Iffrig was knocked down by the first explosion at the Boston Marathon on April 15. The bombings left three people dead and injured more than 100. Iffrig got up and finished the race. Tlumacki's image of the fallen runner was widely published and selected for the cover of "Sports Illustrated."

What makes an image unforgettable? | CNN (15)

Five decades after her death, Marilyn Monroe remains one of Hollywood's most adored sex symbols. Her sultry legacy is often traced back to the 1954 image of her posing over a New York City subway grate in character for the filming of "The Seven Year Itch." Monroe's then-husband, Joe DiMaggio, reportedly witnessed the spectacle and became enraged with jealousy. They divorced weeks later.

What makes an image unforgettable? | CNN (16)

Dorothea Lange's photograph of a struggling mother with her children in 1936 became an icon of the Great Depression. Lange was traveling through California, taking photographs of migrant farm workers for the Resettlement Administration, when she came across Florence Owens Thompson. "I saw and approached the hungry and desperate mother, as if drawn by a magnet," Lange recalled in 1960. The image was retouched to remove the woman's thumb from the lower right corner.

What makes an image unforgettable? | CNN (17)

President Barack Obama and members of his national security team monitor the Navy SEALs raid that killed Osama bin Laden in 2011. It was a crucial moment in American history, and White House photographer Pete Souza captured the tension in the room. "It was probably one of the most anxiety-filled periods of time, I think, in the lives of the people who were assembled," counterterrorism adviser John Brennan later told reporters. A classified document on the table was obscured by the White House.

What makes an image unforgettable? | CNN (18)

Alberto Korda photographed Marxist revolutionary Che Guevara in 1960 at a memorial service for victims of the La Coubre explosion in Havana, Cuba. The portrait, titled "Guerrillero Heroico," has been widely reproduced through the decades, evolving into a global symbol of rebellion and social justice. As a supporter of Guevara's ideals, Korda never sought royalties for the distribution of his image.

What makes an image unforgettable? | CNN (19)

Associated Press photographer Nick Ut photographed terrified children running from the site of a napalm attack during the Vietnam War in 1972. A South Vietnamese plane accidentally dropped napalm on its own troops and civilians. Nine-year-old Kim Phuc, center, ripped off her burning clothes while fleeing. The image communicated the horrors of the war and contributed to the growing anti-war sentiment in the U.S. After taking the photograph, Ut took the children to a hospital in Saigon.

What makes an image unforgettable? | CNN (20)

President Bill Clinton hugs Monica Lewinsky at a 1996 fund-raiser in Washington. At the time their relationship wasn't public, so the image fell into obscurity. But when the news of their affair broke, photographer Dirck Halstead recognized Lewinsky and recovered the photo from his archives. It eventually ran on the cover of Time magazine, and the Lewinsky scandal led to Clinton's impeachment.

What makes an image unforgettable? | CNN (21)

Aspiring photojournalist Charles Porter was working near the Alfred P. Murrah Federal Building in Oklahoma City in 1995 when "there was just a huge, huge explosion." He rushed to the scene and saw firefighter Chris Fields emerge from the rubble holding a dying infant, 1-year-old Baylee Almon. Porter's Pulitzer Prize-winning photograph of the moment became a symbol of the Oklahoma City bombing, which claimed 168 lives.

What makes an image unforgettable? | CNN (22)

In 1937, Sam Shere photographed the Hindenburg disaster while on assignment in New Jersey. The crash killed 36 people and ended the era of passenger-carrying airships, which were once hailed as the future of flight. "I had two shots in my (camera) but I didn't even have time to get it up to my eye," Shere later said. "I literally shot from the hip -- it was over so fast there was nothing else to do."

What makes an image unforgettable? | CNN (23)

Two days after President John F. Kennedy was killed in 1963, Dallas nightclub owner Jack Ruby gunned down Lee Harvey Oswald, the alleged assassin. Photographer Robert H. Jackson, who covered the event's surrounding Kennedy's assassination, instinctively captured the moment and won a Pulitzer Prize. Ruby was later found guilty of murder. He appealed his conviction but died before the start of a new trial.

What makes an image unforgettable? | CNN (24)

Kevin Carter's 1993 photograph of a starving child in southern Sudan brought him worldwide attention -- and criticism. Carter said the girl reached a nearby feeding center after he drove the vulture off, but questions persisted about why he didn't carry her there himself. Months after winning a Pulitzer Prize for the image, the South African photographer committed suicide. He was struggling with depression and coping with the recent death of his close friend and colleague Ken Oosterbroek.

What makes an image unforgettable? | CNN (25)

On Albert Einstein's 72nd birthday in 1951, photographer Arthur Sasse tried to get him to smile for the camera. Tired of smiling for pictures, the Nobel Prize-winning scientist stuck out his tongue instead. It went on to become one of the most recognizable images of Einstein, who reportedly liked the photograph so much he asked for nine copies. He signed one of the prints, which sold for more than $74,000 in 2009.

What makes an image unforgettable? | CNN (26)

Firefighters George Johnson, Dan McWilliams and Billy Eisengrein raise a flag at the site of the World Trade Center in New York after the terror attacks on September 11, 2001. The scene was immortalized by photographer Thomas E. Franklin and has been compared to the iconic image of the flag-raising at Iwo Jima. CNN Films' "The Flag" examines what happened to the flag at ground zero and explores its impact in the aftermath of the tragedy.

25 of the most iconic photographs

Co-directed by Michael Tucker and Petra Epperlein, CNN Films’ “The Flag” examines what happened to the flag raised on the site of the World Trade Center by three firemen, immortalized in one of the most iconic photographs of that day. Tune in Wednesday, September 4 at 9 p.m. ET on CNN.

Story highlights

Unforgettable photos often define an event, a person, or even a generation

Examples: Kent State shooting, Times Square on VJ Day, Abu Ghraib prisoner

Writer: "Iconic photographs can help us bring historical events into focus"

CNN Films' "The Flag" tells the story behind the image of firefighters raising a flag at Ground Zero

CNN

“Lee Harvey Oswald shot”

“Man vs. tanks in Tiananmen Square”

“VJ Day in Times Square”

If these phrases immediately conjured a distinct image in your mind, you’re in good company. Like you, untold millions of people pictured the same thing.

That’s what iconic means.

These are the dramatic images that have are embedded in our culture. They have come to define a historical event, a famous person – or maybe even an entire generation.

They’re the proud images you see on postage stamps, like the flag raisings at Iwo Jima and, later, Ground Zero. They are also the images that depict terrible tragedies, such as the Kent State shootings and the Hindenburg disaster.

We see these photos reproduced time and time again. So what is it that makes them so iconic? How did they emerge and stand the test of time?

Or more simply, what makes them so special?

Learn more than you ever knew about “The Flag”

“I think the most important common denominator is that they strike us on a very deep emotional level, and the emotions are usually some of the deepest emotions that a human being can feel: heroism, fear, grief, joy,” said Peter Howe, whose career has included stints as director of photography at Life magazine and picture editor at The New York Times Magazine.

These images appeal to something we all feel, Howe said.

“If you take, for instance, Alfred Eisenstaedt’s picture of the sailor kissing the nurse in Times Square on VJ Day: I think you could take that photograph to any country and any culture and you would get a similar sort of response to the joyfulness of it all,” Howe said. “Maybe some countries would not like a public display of a woman being kissed by a man in public, but there is a sort of joyfulness about that picture which I think is universally appealing.”

Another important characteristic of iconic images is that they capture an exact instant and can’t possibly be repeated, said John Loengard, a former Life magazine picture editor who has been taking photos professionally for more than 50 years.

The Flag sculpture_00013630.jpg video Related video Recreating the flag raising
Flag promo 2 _00002508.jpg video Related video CNN Films presents 'The Flag'

He said the two most iconic pictures from this century are the hooded prisoner at Abu Ghraib and the falling man from the World Trade Center.

“Those simply upset us to see. We see it immediately, we grasp its significance, it’s an exact moment,” Loengard said. “The photographs could not possibly be repeated.

“And I think that’s true of the Iwo Jima photograph that Joe Rosenthal took in World War II. It’s true of photographs like Kent State, the guy who was shot and the girl kneeling over him, and … in Vietnam, the burned girl running down the road and Eddie Adams’ police chief executing a Vietcong prisoner. They’re all pictures that are an exact instant.”

Years after they were taken, iconic photographs can help us bring historical events into focus. They can help us to better understand the time period and what the prevailing sentiment was at the time.

“I think in Vietnam, it was opposition to the war,” Loengard said. “There were many great photographers in Vietnam taking extremely wonderful photographs of combat. But none of them are iconic, I don’t think. … It was these situations that you simply looked at in the morning and you said: ‘That’s not what this country is about. This shouldn’t be happening. We shouldn’t be involved in this.’”

Images can also define how we ultimately view historical figures. Marilyn Monroe’s sultry legacy is often traced back to the shot of her dress blowing up in “The Seven Year Itch.” And Yousuf Karsh’s portrait of a scowling Winston Churchill – reportedly caused by Karsh snatching Churchill’s cigar – cemented Churchill’s reputation as a “roaring lion.”

“It summed up the leadership qualities that he had in an amazing way and made Churchill even more famous,” Loengard said.

For decades, one would usually find these iconic images in a newspaper or magazine. But the digital age – the rise of the Internet and cellphone cameras – has changed things forever.

“I think there are probably more pictures being taken now than there have ever been taken in time,” Howe said. “You just walk around and you see people always taking pictures on their iPhone. There’s a massive visual imagery that is being generated by the public.”

That could be a good or a bad thing, depending how you look at it, Howe said.

On the positive side, there is more opportunity now than ever for someone to capture an exact moment. And where there once was a significant time lag between when a photo was taken and when it was seen at the breakfast table, now it’s instantaneous.

But a potentially iconic photo, Howe said, could be drowned out today by the sheer volume of photos available.

“I think it’s much more difficult now for any particular image to rise to the surface,” Howe said, “because we are so inundated with visual imagery nowadays. … You are getting the image so quickly, and it’s being followed up by so many more images afterward.”

Before the Internet, media outlets had limited space and had to be more selective with photographs. The scarcity of photos usually gave people more time to absorb the images and put them into proper perspective.

But with much more space online, the standards have lowered, said Carol Squiers, curator at the International Center of Photography.

Now, it’s not uncommon to see blurry cell phone pictures and poor amateur photographs published. And most cell phone photos still have a long way to go if they’re to going to be considered anything near iconic.

“Right now, it’s pretty hit or miss,” Squiers said. “It’s pretty haphazard and it’s very much focused on the personal. ‘Selfies,’ I’m sure, far outweigh any other pictures that anybody takes.

“But it’s a process. We’re all undergoing learning experiments with the digital, even though it’s been around for so long.”

Squiers cited the recent Boston Marathon bombings as an example when most amateurs and their cell phones fell short of delivering high-quality images. Many photos were taken on the run and came out blurry or crooked.

“It’s very easy to take a picture; it is not very easy to take a good picture,” Squiers said. “And it is even harder to take a picture that lasts through time.”

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