Unveiling the Winter Olympics Opening Ceremony: An Exclusive Interview with Marco Balich
Marco Balich, a seasoned veteran in the world of the Olympic Games, exudes enthusiasm and anticipation as he prepares for the grand opening ceremony of the Winter Olympics on Friday night. With a smile, he describes the experience of orchestrating this monumental event as akin to being on a high-speed train, constantly evolving and full of surprises.
As the creative director and executive producer of the ceremony, Balich's vision is coming to life. He expresses his satisfaction, stating, 'I am very, very happy. The show is dynamic and connected to the world.' Balich's expertise in the field is evident, having organized 16 Olympic ceremonies and 13 regional games, including the 2022 Qatar FIFA World Cup ceremony.
Balich Wonder Studio, founded in 2013 by Balich, Gianmaria Serra, and Simoner Merico, has become a renowned live event creator and service provider. The studio's impressive portfolio includes exclusive events for top brands such as Louis Vuitton, Ferrari, Dolce & Gabbana, UEFA, Maserati, Bulgari, and IWC. Balich's talent has been recognized with an Emmy award in 2006 and a Compasso d'Oro, the prestigious Italian design award, in 2017.
In 2015, Balich took on the role of artistic director at the Milan Expo, where he crafted the iconic 'Tree of Life.' His innovative spirit led to the creation of the Superlive format, 'Giudizio Universale, the Sistine Chapel Immersive Show' in collaboration with the Vatican Museums in 2018.
The Winter Olympics opening ceremony, titled 'Armonia' (Harmony), pays homage to Giorgio Armani and celebrates 'Made in Italy.' It will feature performances by renowned artists such as Mariah Carey, Andrea Bocelli, Laura Pausini, Pierfrancesco Favino, Sabrina Impacciatore, Matilda De Angelis, Ghali, Cecilia Bartoli, and Lang Lang. The ceremony will also include a choral show with costumes designed by Massimo Cantini Parrini, an Academy Award nominee, and the traditional parade of athletes in the San Siro Stadium.
Fashion will play a significant role, with collaborations from individual designers rather than brands, adding a unique touch to the event. Balich promises that the ceremony will showcase a diverse range of talents and styles.
Balich emphasizes the ceremony's message of harmony and peace, highlighting the unity of athletes from different nations, including Iran, the U.S., Venezuela, China, Japan, and North and South Korea. He believes the event will provide a much-needed respite from the daily horrors of the world, allowing spectators to witness the joy and spirit of the athletes.
On a personal note, Balich is set to tie the knot in December, adding a touch of magic to the occasion. He expresses his excitement about spending more time with his partner, Francesca Bellettini, Gucci's CEO, who has been an integral part of his life and career.
As the Winter Olympics opening ceremony approaches, Balich's passion and dedication shine through, ensuring an unforgettable experience for all who tune in.
