Some logos are very creative and have subtle symbols and messages that represents something about the company it stands for. We explore a handful of such logos in this collection.
Big 10
The Big Ten Conference is the United States’ oldest Division 1 college athletic conference.
Since Penn State joined in 1990, there have been 11 schools in the Big Ten. They revamped their logo by placing a hidden number 11 on either sides of the letter T to stand for the actual number of schools in the division.
Goodwill
Goodwill is a nonprofit organization that helps disadvantaged people in North America.
The letter G in the logo is a smiling face, conveying the notion that Goodwill provides happiness and relief to those in need.
Sun Microsystems
If you look at the diamond icon on the left of the company’s name, you will see that it spells out Sun starting from any corner. It is a wonderful example of symmetry.
Amazon
This logo has been around for over a decade, but many people do not know that there’s a hidden symbolism in Amazon’s logo. The arrow from A to Z represents that the website sells everything from A to Z, and doubles as a “smile” to suggest satisfied customers.
Toblerone
In the company’s logo, you will see a bear hidden in the mountain.
The bear is the symbol of the city of Berne in Switzerland where Toblerone is produced.
Baskin Robbins
At first glance, this logo looks simply like the initials for Baskin Robins but if you take a second look, you will see the number 31 in the acronym (highlighted in a pink color). This stems from the idea that Baskin Robbins sells 31 types of ice cream, one for each day of the month.
FedEx
The hidden rightward-pointing arrow in the negative space between the letter E and X conveys the speed and precision of the company’s delivery service.
Hope for African Children Initiative
At first glance, this logo looks like a map of Africa, but if you take a closer look, you will see two people facing each other.
Milwaukee Brewers
The old Milwaukee Brewers logo uses the team’s initials (B and M) to form a catcher’s glove holding a ball.
Northwest Airlines
The old Northwest Airlines logo has a very clever icon. Not only does the icon on the left of the text spell out N and W, but the arrow and circle symbolizes a compass pointing in the northwestern direction.
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FAQs
A Mother's Love In Every Bite
According to Business Insider, though the hidden "mom" can be easily spotted in the colorful version of the logo, it's more readily apparent in the fully red variation of the redesigned logo's ruffled neck, which can be found on the side of Wendy's styrofoam cups.
What is the hidden message in the Hershey Kisses logo? ›
Famous for their chocolate and appropriately themed amusem*nt park, Hersheypark, the logo on The Hershey Company 's Hershey's Kisses product has a hidden logo: an extra Kiss. Turn your head to the left and you'll see that between the 'K' and the 'I' there is a Hershey's Kiss baked into the logo.
What is the hidden logo of Chick Fil A? ›
Chick-fil-A
The very first logo had a cartoonish drawing of a chicken before the letter "C."
What is the hidden meaning of the Toyota logo? ›
There are three ovals in the new logo that are combined in a horizontally symmetrical configuration. The two perpendicular ovals inside the larger oval represent the heart of the customer and the heart of the company. They are overlapped to represent a mutually beneficial relationship and trust between each other.
What is the hidden meaning of the Amazon logo? ›
The logo has an arrow that looks like a smile on the face. This conveys the happiness and satisfaction of a customer after buying from Amazon. Also, the arrow connects the letters a to the letter 'z' of the brand name, conveying the products' availability for the consumers.
What is the most recognizable logo in the world? ›
Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population. The importance of a logo design can't be understated as is shown from this list of most famous logos.
What is the rarest Coca-Cola item? ›
Rare Hutchinson Bottles
The toughest bottles to collect are the early Hutchinson bottles, the first bottles for Coca‑Cola®, which were used from the mid-1890s to the early years of the 20th Century. Because they were in the market for a limited period of time, they're hard to find.
Who is the girl on Wendy's logo? ›
Melinda Lou "Wendy" Thomas-Morse (born September 14, 1961) is the daughter of American businessman Dave Thomas, the founder of the fast food brand Wendy's. She is the namesake and mascot of the brand. She uses the name Wendy Thomas in her role as a spokesperson for Wendy's.
What is Wendy's secret sandwich? ›
The Barnyard Burger is an ideal Wendy's secret menu choice for those who want a bit of everything: beef patty, spicy chicken, bacon, ham and cheese. Grabbing the Barnyard is relatively hassle-free — you can just order an Asiago Ranch Chicken Club Sandwich or Crispy Chicken BLT and ask for a beef patty to be added.
Why did Wendy's go gray? ›
The tweet is a response to a Canadian journalist who said her contract ended after keeping her hair gray. Wendy's Canada shared the new mascot saying, "Because a star is a star regardless of hair colour."
THE KISSES NAME
In fact, the image of a KISSES chocolate with paper plume is so iconic that it is currently used as The Hershey Company's corporate logo.
What was Hershey's first logo? ›
Shortly after Milton Hershey started his chocolate company he began searching for a trademark design that would reflect the promise of his new business. The first logo that he used was an intertwined 'H', 'C', and 'Co.
What is Hershey's candy slogan? ›
There's a smile in every Hershey Bar.
What logo has a hidden arrow? ›
Abstract. The FedEx logo makes clever use of figure-ground ambiguity to create an “invisible” arrow in the background space between “E” and “x”.
What is the most famous logos ever? ›
Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population.
The Big Ten Conference is the United States’ oldest Division 1 college athletic conference.
Goodwill is a nonprofit organization that helps disadvantaged people in North America.
If you look at the diamond icon on the left of the company’s name, you will see that it spells out Sun starting from any corner. It is a wonderful example of symmetry.
This logo has been around for over a decade, but many people do not know that there’s a hidden symbolism in Amazon’s logo. The arrow from A to Z represents that the website sells everything from A to Z, and doubles as a “smile” to suggest satisfied customers. 
In the company’s logo, you will see a bear hidden in the mountain.
At first glance, this logo looks simply like the initials for Baskin Robins but if you take a second look, you will see the number 31 in the acronym (highlighted in a pink color). This stems from the idea that Baskin Robbins sells 31 types of ice cream, one for each day of the month.
The hidden rightward-pointing arrow in the negative space between the letter E and X conveys the speed and precision of the company’s delivery service. 
At first glance, this logo looks like a map of Africa, but if you take a closer look, you will see two people facing each other. 
The old Milwaukee Brewers logo uses the team’s initials (B and M) to form a catcher’s glove holding a ball.
The old Northwest Airlines logo has a very clever icon. Not only does the icon on the left of the text spell out N and W, but the arrow and circle symbolizes a compass pointing in the northwestern direction. 