Line extension (2024)

FAQs

Line extension? ›

Overview. Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category.

Overview. Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category.

For example, many line extensions in the food and beverage industry are simply diet, organic, whole grain, gluten-free versions, or new flavors of the original brand. Companies with well-established brands with solid consumer loyalty often use product extension tactics.

Extension lines continue or extend from the surface of the object and establish the size of the dimension. They do not touch the object lines and extend slightly past the dimension line. Extension lines provide a means of displaying a measurement without placing the dimension on the part.

Coca-Cola's brand line extension strategy involves introducing new flavors to its existing product line, such as Cherry co*ke, Vanilla co*ke, and Orange Vanilla co*ke. By doing so, Coca-Cola has enhanced its brand visibility and attracted new consumers looking for unique taste experiences.

For instance, if a company that makes candy bars decides to make a new type of candy bar that is a different shape, size, or flavor from the existing candy bars, this would be an example of a line extension.

A product line extension can help a company increase its revenue. If the new product is like what the brand already produces, it's likely that its production costs can stay mostly the same. What the brand can then produce and market increases. This creates an opportunity for the company to generate additional income.

A line extension is a marketing authorisation the same marketing authorisation holder, where for instance the pharmaceutical form and/or strength differs from one or more other pharmaceutical products for which the applicant already holds a marketing authorisation.

Line extension means taking an existing brand name and adding a new product it. The Law of Line Extension states that there is a limit to the number of products or services that a brand can successfully extend its brand name to.

that by which something is extended or enlarged; an addition: a four-room extension to a house. Synonyms: continuation, protraction. an additional period of time given one to meet an obligation: My term paper wasn't finished so I asked for an extension.

How do extension lines work? ›

A phone extension is a number assigned to a specific phone line within a business. It's usually a few digits long and is used to route calls within an office.

A line is a straight path on a plane that extends forever in both directions with no endpoints. A line segment is part of a line that has two endpoints and is finite in length. A ray is a line segment that extends indefinitely in one direction.

Extension lines are also thin lines, showing the limits of dimensions. Dimension line arrowheads touch extension lines. Leaders are more thin lines used to point to an area of a drawing requiring a note for explanation.

Line extension is when you introduce a new variant or version of an existing product or service within the same category or market. For example, Coca-Cola launched Diet co*ke, co*ke Zero, and co*ke Life as line extensions of its original soft drink.

For example, Diet co*ke is a line extension of the parent brand co*ke. While the products have distinct differences, they are in the same product category and the extension (Diet co*ke) is dependent initially on customer recognition of the brand name co*ke.

Brand Development: Line Extension

This option allows the brand to introduce new variations of existing products with lower risk. However, if the brand introduces too many line extensions, it may confuse customers. Diet co*ke and co*ke Zero are line extensions of the original Coca-Cola soft drink.

A line extension may have the same active ingredient as an original product but differ in dosage or formulation. The FDA defines a pharmaceuticals formulation as two components: route of administration (e.g., oral) and an administration form (e.g., tablets).

A line extension is a marketing authorisation the same marketing authorisation holder, where for instance the pharmaceutical form and/or strength differs from one or more other pharmaceutical products for which the applicant already holds a marketing authorisation.

Extension line — a thin, solid line perpendicular to a dimension line, indicating which feature is associated with the dimension. Visible gap — there should be a visible gap of 1 mm between the feature's corners and the end of the extension line.