As of October 8, 2021, Notion is valued at $10 billion. Among the most widely circulated articles about the valuation is Alex Conrad‘s piece in Forbes. Here are the key takeaways:
- The $10 billion is more than four times Notion’s previous valuation of $2 billion in April 2020.
- That tracks with user growth: Notion quintupled its user base in 2020.
- To no one’s surprise, the pandemic catalyzed that growth, but Notion’s rapid adoption was also fueled its unanticipated virality on TikTok.
- The updated valuation comes with Notion’s latest investment round of $275 million, led by Coatue Management and Sequoia.
- After its explosive growth strained the infrastructure that powers Notion, company executives said it would utilize the funding to continue improving performance.
- The investment will also contribute to Notion’s expanded integration with other apps, as well as globalizing sales and support teams.
- As competitors Coda and Roam Research receive their own funding, Notion is distinguished by its unrivaled user community, according to investors.
- “Notion’s business prospects will hinge as much upon an age-old enterprise software issue: its ability to scale within large organizations without becoming unwieldy or more productivity drain than boon.”
