How to Write the Perfect Facebook Bio for Your Profile (2023)

When you think about social media marketing, you might be focused on post creation, social branding, and trying to find ways to scale your content across multiple platforms. You think about groups and hashtags and images and video playlists. When you’re caught up in all the continual, ongoing details meant to keep your audience engaged, it’s easy to overlook one crucial part of social media marketing: How to write a strong social media bio.

All social media bio sections are important, but few are as important as they are on Facebook, where you’ve got plenty of room to share valuable information and really make it count.

Since your Facebook bio can absolutely influence your success on social media, let’s take some time to go over how to write the perfect Facebook bio for your Page. We’ll take you step by step through the process so that you can have an engaging, informative, heavily-branded, and SEO-friendly Facebook profile for your business.

Why Your Facebook Bio is So Important

Your Facebook profile bio is the information that you share in the static parts of your Facebook Page. It’s going to convey key business information that users need to know. This is always going to include your “About” section (shown in the first image) but should also include the “Our Story” section (pictured in the second image), too. We’ll talk about this more later on.

How to Write the Perfect Facebook Bio for Your Profile (1) How to Write the Perfect Facebook Bio for Your Profile (2)

Your Facebook profile bio is so important for multiple reasons. The primary reason is that its prime real estate for you to share key information about your business’s hours, location, mission, unique selling proposition (USP), and even price range. Since Facebook could easily be the first touchpoint for your target audience, this is essential; you want to get it right. This is your chance to introduce them to your business in a heavily-branded way, making a big impression

Your Facebook bio also gives you a chance to optimize your Page itself to rank well in Facebook’s organic search engine. Your “About” will show up in search results under your brand name, and it can impact what results you show up in. Just as you’d optimize your site with keywords, you want to do the same for Facebook.

How to Write the Perfect Facebook Bio for Your Profile (3) How to Write the Perfect Facebook Bio for Your Profile (4)

(Video) How to Create The Perfect FB Intro/Bio | Facebook Marketing GROWTH TIPS

How to Write the Perfect Facebook Bio in 5 Easy Steps

Ready to write a strong, engaging, and high-performing Facebook bio that will serve your business well? All it takes is five easy steps.

1. Set Up Your About Section With Core Information

Start with the basics. Your followers need to know your working hours, your location, your phone number, and the basics of what you do. It’s easiest to start simple and build your profile from here.

How to Write the Perfect Facebook Bio for Your Profile (5)

Go to your “About” section on your Page, and fill in every relevant field that you can. This includes the following:

  • Contact information
  • User name
  • Business category
  • Business start date
  • Privacy policy
  • About section

You can edit every field that you see here. Remember to include as much relevant information as necessary, but only what is actually useful to your audience. I take phone calls from clients, for example, but only scheduled appointments, and I don’t want everyone having my phone number. For that reason, even though Ido have a business phone number, I wouldn’t list it here.How to Write the Perfect Facebook Bio for Your Profile (6)

Your “about” section is particularly important. You only have 255 characters, so you want to make them count. Take time to talk about exactly what your brand offers and what makes you different. Snappa isn’t just a photo editor, for example; it’s an intuitive drag-and-drop design tool with thousands of free stock images and ready-made templates that can help even newbies create stunning graphics to help their brand grow.

How to Write the Perfect Facebook Bio for Your Profile (7)

2. Highlight Your USP In Your Mission, About, & Description

Your unique selling proposition (USP) is what makes your brand different and valuable to your target audience. It is, essentially, why they should choose to purchase from you instead of a competitor.

(Video) How To Write The Perfect Facebook Bio To Attract Prospects In 8 Easy Steps

It’s essential to highlight it in your brand mission, “About,” and “Description.”

You’ll notice in the example below that these are three different fields in your bio. Your “About” works best as a tagline that quicky defines what you offer in a branded way. Your mission is a simple one-sentence definition of what you want to accomplish with your brand. And your description is where you can take a few more sentences to explain exactly what you offer in more detail, making a bit of a sales pitch.

How to Write the Perfect Facebook Bio for Your Profile (8)

Under the Canopy is a great example of how to use these features. They have:

  • Mission: We create organic products that are better for the earth, your home, and you.
  • About: Better for the Earth, your home, and you.
  • Description: Under the Canopy strives to revolutionize the home textile industry by creating stylish and innovative products that are good for the environment, and better for you.

They all have slightly different information, but really work together to drive their core, branded point home: Great, stylish products that are good for the environment and safe for your family. This is the kind of impact you want to make; you want users to know exactly who you are.

3. Optimize for SEO

Take a look at your Facebook bio, and look for opportunities for SEO. Users are absolutely using Facebook as a search engine to discover new businesses, so you want to make sure that your profile is optimized for that.

Think about what users will search for when they’re looking for businesses like yours.

How to Write the Perfect Facebook Bio for Your Profile (9)

(Video) How To Write a Facebook Bio

If I’m a gelato shop, for example, I can expect for people to be searching for any of the following terms when they’re looking for a business like mine:

  • Gelataria
  • Gelato shop
  • Ice cream shop
  • Authentic gelato
  • [Location] dessert (IE: Dallas dessert)

Work these into your Story, your description, and about section whenever possible. You don’t want to go overboard on the keywords, but having at least one keyword in each place you can customize text is a good call.

4. Add a Brand Story

This is a feature that’s often overlooked, but it’s essential.

Here’s why. When you look at this profile, theydo have a decent “About section” with an interesting story.

How to Write the Perfect Facebook Bio for Your Profile (10)

But can you see any USP from the actual profile view? No. You see a website address, a phone number, and a price range. That’s it.

How to Write the Perfect Facebook Bio for Your Profile (11)

An “Our Story” section changes that, and it gives you a lot more room to tell your brand’s story and sell your USP. All of these are major pros, and there are no cons. As you can see here, when you add an “Our Story” to your Facebook bio, it gives you a chance to share another photo and offer a story-heavy branding opportunity.

(Video) 🌿Facebook Bio Ideas | aesthetic | Joshua Comia

How to Write the Perfect Facebook Bio for Your Profile (12)

Your story should still be relatively simple, but remember that storytelling can go a long way in making your brand stand out and establishing quick rapport with potential customers. Take full advantage of this. You can learn more in our post about Facebook’s “Our Story”.How to Write the Perfect Facebook Bio for Your Profile (13)

5. Proofread

This is a simple step, but it’s important so we’re throwing it in here!

After you’ve gone through and created your Facebook bio, give it a few minutes. Walk away, grab a drink, take the dogs around the block. Then come back with fresh eyes and proofread it.

Make sure that everything is spelled correctly and using proper grammar. Typos happen to the best of us. You also want to make sure that everything reads as cleanly as possible. You want your bio to be easily skimmable, so cut anything that doesn’t add to the immediate impact of what you’re doing.

When in doubt, ask a friend or colleague to look it over. A second set of eyes is always good, especially for something that can influence customers’ perceptions of you.

Final Thoughts

Your bio is your chance to set your business apart, sell your brand, and go all-in on convincing users that they have to do business with you. You don’t want to waste that opportunity, so take some time to do it right, creating a high-converting Facebook bio that really sells your USP and sets you apart.

And while you’re at it, make sure that the rest of your profile looks great, too. Learn more about creating killer profile pictures and Facebook cover photos.

(Video) How To Write A Short Professional Bio - PERSONAL Bio Example

What do you think? Have you used any of our tips to write a perfect Facebook bio? What do you think is the most important part of writing a strong profile bio? Share your thoughts, knowledge, and experience in the comments below!


How do you write a unique bio? ›

9 Smart Tips on How You Can Write a Memorable Bio
  1. Follow the rules. Most publishers, including websites, have guidelines for bio writing. ...
  2. Customize it. ...
  3. Start strong. ...
  4. Keep it concise. ...
  5. Choose carefully between first- or third-person voice. ...
  6. Establish credibility. ...
  7. Make sure your words complement your picture. ...
  8. Advertise.
7 Jun 2018

What is a short bio on Facebook? ›

Facebook has completed rolling out a feature which allows users to write a short Facebook bio in the intro field on their timeline. This is basically a short introduction of the person. The aim of this introduction is to tell the timeline visitors about the person in a nutshell.

How do you write a long bio on Facebook? ›

To set up a longer description, go to the “About” section of your page and click on “Page Info.” Once there, find the “Long Description” section and click on the text area to start writing. Make sure to include links to your other SM profiles and all the websites you want your fans to see.

What should I say in my bio? ›

How to write a short bio
  1. Introduce yourself.
  2. State your company or brand name.
  3. Explain your professional role.
  4. Include professional achievements.
  5. Discuss your passions and values.
  6. Mention your personal interests.
3 Sept 2020

How can I make my FB profile attractive? ›

Here are 5 simple things to do in order to make your Facebook profile attractive to the recruiters who are considering you for a job.
  1. Update your Facebook profile picture. ...
  2. Update your Facebook bio. ...
  3. Hide your tagged photos. ...
  4. Update your privacy settings. ...
  5. Monitor your status updates.
22 Feb 2021

How do I write about me? ›

Tips for Writing an About Me Page
  1. Include a call to action. A call to action should be a simple action that you want your readers to take, like subscribing to your newsletter or filling out a signup form. ...
  2. Add imagery. ...
  3. Make it brief. ...
  4. Be true to your brand. ...
  5. Make it look nice.

What is a short bio of yourself? ›

What Is a Short Bio? A short bio is a short paragraph that serves as a brief professional biography for résumés, company websites, personal branding, and more. These little blurbs sum up your current position, your years of experience in education and the workforce, plus your professional goals.

How do I write my first bio? ›

What should an author bio include?
  1. Where you're from and where you live. ...
  2. Relevant personal background information. ...
  3. The themes you love to write about. ...
  4. Relevant qualifications or experience. ...
  5. Any awards you've won or publications you've been featured in.
16 Nov 2019

What can I write on my bio as a girl? ›

Here we have some cute bios for Instagram for girls, have a look:
  • I am not smart, I just wear glasses.
  • I am working hard to bring out the best version of myself. ...
  • Tell me not to do something, I will do it twice and take pictures.
  • Every day I create a life I love.
  • I take a lot of selfies for my future biographer.
5 Jul 2019

What is a good bio for social media? ›

So just be yourself. Use the first person to appear more approachable. Add elements that create your true personality: hobbies, interests, fun facts, and personal anecdotes. Include at least one detail that sparks a bit of intrigue and will make you memorable.

How do you write a 3 sentence bio? ›

For a three-sentence bio, consider these three objectives: Tell readers who you are and what you do. Reveal a glimpse of your personality. Encourage readers to find out more.

What is a short bio? ›

What is a short bio? Short bios are concise, biographical paragraphs that professionals use to introduce themselves. You can often find short bios on social media profiles, personal websites and company team directories.

How can I describe myself on Facebook? ›

First question: Personal or business bio?
  • Keep it Short & Sweet. Your bio shouldn't be longer than 150 words. You don't want to bore anyone with too much information. ...
  • Be Yourself. Don't try to sound like someone else. ...
  • Show Off What Makes You Unique.
7 Oct 2022

How do I make my profile look professional? ›

We have quite a few tips and tricks up our sleeve so you can create the perfect one.
  1. DIY your profile picture or go with a professional photographer. ...
  2. Make sure it reflects what you actually look like. ...
  3. Keep it square. ...
  4. Frame your face. ...
  5. Don't even think about taking a selfie. ...
  6. Choose a plain background.
25 May 2022

How can I make my profile more interesting? ›

Here are five simple tips for creating a more attractive and interesting online persona through Facebook:
  1. Tip 1: Know who you are and have a clear message. ...
  2. Tip 2: Pick An Appropriate Profile Photo. ...
  3. Tip 3: Don't Say Something, Show It. ...
  4. Tip 4: Set The Right Privacy Settings. ...
  5. Tip 5: Block Applications And Delete Wall Posts.
8 Mar 2010

How can I introduce my self? ›

Start with a present-tense statement to introduce yourself: Hi, I'm Ashley and I'm a software engineer. My current focus is optimizing customer experience. Nice to meet you all.

How do I say about myself? ›

8 more tips for answering “Tell me about yourself”
  1. Remember this is often your first impression, and it matters. ...
  2. Tailor your answer to the role and company. ...
  3. Know your audience. ...
  4. Keep it professional. ...
  5. But speak with passion. ...
  6. Don't ramble. ...
  7. Practice, practice, practice—but stop short of memorizing. ...
  8. Keep it positive.
20 Jul 2022

What should I write about me example? ›

I am outgoing, dedicated, and open-minded. I get across to people and adjust to changes with ease. I believe that a person should work on developing their professional skills and learning new things all the time. Currently, I am looking for new career opportunities my current job position cannot provide.

How do I write a bio for myself with no experience? ›

First Time Publishing? Here's What to Include in Your Author Bio
  1. Keep it brief. ...
  2. Use a third-person voice. ...
  3. Start with a one-liner. ...
  4. Sell yourself. ...
  5. List achievements sparingly. ...
  6. Include some personal tidbits. ...
  7. Use a professional photo.
17 Jul 2020

What makes a good bio? ›

Your bio should include important professional roles and achievements. It's also valuable to add passions, personal interests, and how you bring your values to your work. Finally, your bio should give your readers a chance to get to know you. So, it should reflect your personality.

What is bio format? ›

Bio-Formats is a software tool for reading and writing image data using standardized, open formats.

What should I write in my bio only fans? ›

Think of your bio as a headline for your OnlyFans page: a quick, digestible glimpse of what people can expect from you and your content. Make sure to be brief, yet engaging! It's a tough balance, but try to reel them in and then leave them wanting more! Be honest with yourself and your subscribers.

How do I sell myself in my bio? ›

Be professional but with personality

Focus on what makes you a superstar. Keep it short & sweet. Use your real name. On Instagram, use bullet points, and a call to action.

What is the best status? ›

Short WhatsApp Status
  • Keep calm and just chill.
  • I'm so hot. Fire died in jealousy.
  • Be true to yourself.
  • Keep calm and make peace.
  • Silence is the best revenge.
  • I'm sexy, and I know it.
  • Keep calm and enjoy life.
  • Choose people who choose you.
19 Nov 2022

How long is a short bio? ›

A short bio is typically one to three paragraphs long.

These should be short paragraphs though, as other experts say that between four and eight sentences is the ideal length for a short bio.

What is in a professional bio? ›

Professional biographies (or "professional bios" for short) are short blurbs to get your name, accomplishments, and employment history in front of the right people. Unlike a resume, a professional bio allows you to express the values and beliefs that set you apart from others in your industry.

How do you ends a bio? ›

Summarize the subject's most memorable actions.

The conclusion of a biography should remind the reader of the subject's achievements or actions. Briefly describe their greatest achievements so that the reader can remember why it is important or enlightening to learn about their life.

Why do you need a bio? ›

There are many reasons you may write a professional or personal bio. You might use a bio on your resume, company website, portfolio or job application. A bio should quickly explain your most important accomplishments, traits and qualifications during your career development.


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