How to Successfully Pitch to Brands in 2023 | Later (2023)

FAQs

How do you get a brand to notice you? ›

Communicate the mutual benefits that you and the brand can achieve through this partnership. Focus on telling them about the value that you can bring to their brand. Talk about who you are, a little bit about your personal background, your past work experience, and your aspirations. Give them an insight into your life.

10,000–50,000 followers = Micro-influencer. 50,000–500,000 followers = Mid-tier influencer. 500,000–1,000,000 followers = Macro-influencer. 1,000,000+ followers = Mega-influencers.

Usually, brands won't consider you an influencer (or micro-influencer) without having at least 2,000-2,500 followers in your community. If you want to collaborate with brands on Instagram as an influencer, we recommend working on building up your community before approaching brands.

Engage with the brand's Instagram account.

Comment on their recent posts, post their product or Instagram posts on your stories with a tag, and don't be afraid to send the brand a little love in their DMs. (I always like DMing them saying something like “Omg I love your clothes!! Just wanted to send you some love!!

How do brands notice you as an influencer? ›

Brands will always prefer an influencer with a robust and regular presence on their profile. Hence, posting consistently on social media will make you fall under a brand's radar. You can also only build a relationship with your audience when you connect with them online and engage via comments or with commenters.

A micro-influencer is someone who sits at a follower count between 1,000 and 100,000. Most often, they have a niche that helps differentiate them from other content creators.

Perfect pitch refers to a person's ability to identify a musical note correctly upon hearing it. For example, if someone were to play the note C sharp (C#) on the piano, a person with perfect pitch would be able to name the note without having seen which key was struck.

He was taken to hospital after his collapse on the pitch. He dribbled the ball to the edge of the pitch. At the end of the match, the pitch was a real quagmire. Unfortunately the game was cancelled because of a waterlogged pitch.

Thank you so much for reaching out. I'd love to discuss a collaboration and agree we are a good fit. I have some ideas but I'd like to hear from you what your brand needs right now as far as content goes. I look forward to working together!

I'm reaching out because [insert what you saw in their feed, posts and what they are passionate about and relate it to your brand's purpose]. We'd love it if you would collaborate with us [insert any collaboration specifics in mind]! Please let me know if you're interested and I'll share more details. Thanks!

What time of day is best to launch a product? ›

According to research, the best day to launch a product is a Tuesday, and the best hour to do it (if you are launching on Product Hunt) is right after midnight.

Making your customers feel special is an excellent way to create hype for a product launch. You can build a sense of urgency and promote exclusivity through limited-offer deals. Using phrases like “limited stocks only” or “available only for a limited time” may hype more customers and drive more sales.

Nano influencers (1000 - 10,000 followers): $800 per post. Micro influencers (10,000 - 50,000 followers): $1,500 per post. Mid-tier influencers (50,000 - 500,000 followers): $3,000 per post. Macro influencers (500,000 - 1,000,000 followers): $5,000 per post.

They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.

Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.

Brands can identify fake followers by looking out for: extreme engagement rates (very high or very low), spam comments and an uneven number of follower to following ratio. They can also use free tools to analyze influencer profiles and reveal the level of audience authenticity – but more on that later.

First and foremost, there really is no ideal number to be able to work with brands. I have done brand deals with creators and influencers with less than 1,000 followers because they fit exactly what the brand was looking for.

Only 10.9% of Instagram accounts get 10k followers. 10k followers opens up the swipe up to link feature. Don't take shortcuts to get followers.

Communicators working with just reach, relevance and resonance will identify influencers by their size of audience, the topics they discuss and how much their audience engages in their content.

What type of influencers do brands prefer working with? ›

So, it's no surprise to hear that marketers and brands are more interested in working with micro influencers than traditional celebrities for influencer marketing campaigns. The majority (77%) of marketers say micro influencers top their list of ideal influencers, shortly followed by macro influencers (64%).

The 3 Cs of brand messaging: Consistency, clarity and character.

Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Some examples include: “I help individuals reassess their life choices to discover their true paths to success.” “I develop sustainable business models and marketing strategies to fuel small business growth.”

They're expert communicators. Influencers live and breath in the digital space so, as they've built their empire, they've developed a knack for digital communication. Therefore, they're excellent at communicating a brand's vision and message in a way that their followers will engage and connect.

They Know Who You Are & Want You Want. Influencers don't operate in a vacuum, churning out social updates and content like traditional broadcasters. They know their audience and what you like–in fact, they often know what you'll like before you do.

Mega-influencers with more than a million followers (think celebrities) Macro-influencers with 500K to 1 million followers. Mid-tier influencers with 50K to 500K followers. Micro-influencers with 10K to 50K followers.

Instagram influencers' earnings can vary widely depending on their niche, their audience size, and the type of content they produce. For example, an influencer with 1 million followers could potentially earn anywhere from $5,000 to $20,000 per sponsored post.

What do you say when pitching an idea? ›

Start your elevator pitch with something that grabs attention and builds rapport, like a common problem in your industry everyone will be familiar with. Spark curiosity by saying that you solve this problem. Say who you are and what you do. Explain how you do it and what the results are.

Pitchers must make their actions known; they must step toward the base they plan to throw to and must be facing the batter when pitching. Pitchers can't let the ball drop out of their glove, remove their hand from the ball once set in place or fake a throw when they don't have the ball.

Coach Corral's basic steps to pitching include the setup, the step back, the plant foot, the leg lift, power position, release and extension.

The one sentence pitch

“My company, [name of the company], is developing [a defined offering] to help [a defined audience] [solve a problem] with [secret sauce].”

A successful pitch involves knowing your products or services and target audience inside and out so that you'll have confidence when delivering the idea. You'll also want to include plenty of information on why there is a clear need for your product or service and show that you've done market research.

How do you write a pitch example? ›

A pitch letter is a short version of the larger story you wish to tell. Pitch letters should not exceed 1-page in length and you should write them in the style and voice of the publication that you would like to write for.