How to Make a SWOT Analysis Diagram in PowerPoint (2023)

How to Make a SWOT Analysis Diagram in PowerPoint

Step 1: Create a Blank Slide Page

Select the slide page in which you want to insert a SWOT analysis diagram. Go to Home tab, click Layout button on the Slides group, and choose Blank in the drop-down menu.

How to Make a SWOT Analysis Diagram in PowerPoint (1)

Note: if you don’t need a new blank slide to display the SWOT diagram, you can skip this step.

Step 2: Insert a Matrix graphic

When the slide is ready for making a SWOT analysis diagram, you can add the custom or pre-made diagrams into the page. However, if you intend to make your own SWOT diagram and customize it to fit your requirements, you can follow the below instruction.

Go to Insert tab, click SmartArt button on the Illustrations group and then the Choose a SmartArt Graphic window will appear on the page.

Select Matrix on the left list and choose one of these inbuilt matrix diagrams as the basic structure of your SWOT analysis diagram.

(Video) How to create SWOT Analysis PowerPoint Template easily

How to Make a SWOT Analysis Diagram in PowerPoint (2)

In this case, I choose Basic Matrix and click OK.

Step 3: Customize the Matrix Graphic

    • Add Text on the Graphic

Click the arrow icon on the left side of the matrix, then you can type and edit your text on the left pane.

How to Make a SWOT Analysis Diagram in PowerPoint (3)

    • Change the Style of the Matrix

Select the matrix first, the SmartArt Tools will pop up. On the Design tab, you can click the buttons and change the color and style of the whole matrix.

How to Make a SWOT Analysis Diagram in PowerPoint (4)

Here, I will change its color and choose a 3-D style for the matrix.

(Video) SWOT Analysis Template in PowerPoint | Free SWOT Analysis template | What is SWOT

How to Make a SWOT Analysis Diagram in PowerPoint (5)

    • Transform the Matrix

When you are not satisfied with the layout of the matrix, you can modify it on the Design tab. Find Layouts group and choose another kind of matrix to replace the current one.

How to Make a SWOT Analysis Diagram in PowerPoint (6)

Note: when you change the layout, the color and style of the matrix will not be altered.

How to Make a SWOT Analysis Diagram in EdrawMax

However, is there an easy and simple way to make an SWOT analysis diagram? The answer is Yes.

Now we will introduce you a more efficient way to create an SWOT analysis diagram and it will help you save time and effort and create high-quality SWOT analysis diagrams with free templates.

Step 1: Select a Suitable SWOT Analysis Diagram Template

Enable EdrawMax, and go to find Marketing in the diagram type list and click Matrix Diagram.

How to Make a SWOT Analysis Diagram in PowerPoint (7)

(Video) How to create a cylindrical SWOT Analysis Infographics in PowerPoint

Click the plus icon or one of these SWOT analysis diagram templates to enter into the main interface. In addition to these inbuilt templates, EdrawMax also provides a great number of SWOT analysis diagram templates for free download and use.

In this case, I will choose to use one of the pre-made templates to make my own SWOT analysis diagram.

Step 2: Customize the SWOT Diagram

After selecting a SWOT template, EdrawMax will open it in the main interface, and in the meanwhile, the symbols of Matrix and Basic Drawing Shapes will be displayed on the Library pane automatically.

How to Make a SWOT Analysis Diagram in PowerPoint (8)

To change the theme of the whole SWOT analysis diagram, you need to:

    • Click the theme icon How to Make a SWOT Analysis Diagram in PowerPoint (9) on the right sidebar to open Theme pane;
    • Select the desired theme scheme, theme color, connector style (if there are connectors) or font type for the SWOT analysis diagram. Here is the effect on the below picture.

How to Make a SWOT Analysis Diagram in PowerPoint (10)

  • If you are satisfied with the custom theme that you made in EdrawMax, you can click the Save Theme button next to the thumbnail, name and save it on the below theme list.

Step 3: Change the Type of Matrix

(Video) Free SWOT Analysis PowerPoint Template 🔥🔥 Free PowerPoint Template

If you don’t meet any satisfying matrix template for making a SWOT diagram, you are able to open a new blank drawing page, drag and drop a basic matrix from the Library pane onto the page, then modify its theme color or shape until the final result meet your requirements.

How to Make a SWOT Analysis Diagram in PowerPoint (11)

How to Export an EdrawMax diagram as PowerPoint File

When you finish making an SWOT diagram in EdrawMax Online, you are also able to save and export the SWOT analysis diagram as a PowerPoint file.

Go to File tab, click Export > Export to PowerPoint, and EdrawMax will automatically save and download the SWOT Analysis diagram that you made as a PowerPoint file into your computer.

Therefore, you can get a SWOT analysis diagram in PowerPoint format and all the Microsoft Office files exported from EdrawMax are editable.

It will be easy and efficient for you to make a SWOT analysis diagram in EdrawMax Online than using PowerPoint. In addition, you or anyone else are able to edit and modify the exported SWOT analysis diagram in Microsoft PowerPoint (only for 2013 or above version) directly.

Thus, you are able to transmit and share the SWOT analysis diagrams that you made in EdrawMax with your friends or partner in anytime and anywhere.

How to Make a SWOT Analysis Diagram in PowerPoint (12)

Try EdrawMax for Free

(Video) How to Perform SWOT Analysis Diagrams in PowerPoint


How to Make a SWOT Analysis Diagram in PowerPoint? ›

Open your PowerPoint presentation, go to your Add-Ins and select Lucidchart within the Insert tab. Select your SWOT analysis diagram from your documents to insert into PowerPoint. Open this SWOT analysis chart template in Lucidchart or open up a blank document.

Is there a SWOT analysis template in PowerPoint? ›

Open your PowerPoint presentation, go to your Add-Ins and select Lucidchart within the Insert tab. Select your SWOT analysis diagram from your documents to insert into PowerPoint. Open this SWOT analysis chart template in Lucidchart or open up a blank document.

How do you present a SWOT analysis in a presentation? ›

The presenter should first talk about the strengths and weaknesses followed by the opportunities and threats. The negative aspects unearthed in a SWOT analysis are bound to elicit reactions and may even become controversial.

How do you create a SWOT analysis chart? ›

How to Do a SWOT Analysis
  1. Determine the objective. Decide on a key project or strategy to analyze and place it at the top of the page.
  2. Create a grid. Draw a large square and then divide it into four smaller squares.
  3. Label each box. ...
  4. Add strengths and weaknesses. ...
  5. Draw conclusions.

Does Microsoft have a SWOT analysis template? ›

SWOT Analysis Template with Summary for Microsoft Word

This simple template provides four spaces for you to outline the strengths, weaknesses, opportunities, and threats that you find in a SWOT analysis. The template also includes a section that allows you to evaluate and summarize your SWOT findings.

Are there templates in PowerPoint? ›

A PowerPoint template is a pattern or blueprint of a slide or group of slides that you save as a . potx file. Templates can contain layouts, colors, fonts, effects, background styles, and even content. You can create your own custom templates and store them, reuse them, and share them with others.

How many slides should a SWOT analysis be? ›

The template starts off with an introductory slide where you can project some basic ideas or key points of the analysis in a SWOT diagram. This is followed by four slides, each for presenting the Strengths, Weaknesses, Opportunities and Threats in detail.

How do you present a SWOT analysis to a team? ›

How Do I Create A SWOT Analysis For My Team?
  1. Collaborate on SWOT analysis.
  2. List internal strengths.
  3. List your team's weaknesses.
  4. Determine your opportunities.
  5. List external threats to the team.
  6. Design strategies for improvement.
  7. Monitor your progress.
Dec 8, 2021

What is a template for SWOT analysis? ›

The basic SWOT matrix template is a four-quadrant table that includes strengths, weaknesses, opportunities, and threats in a color-coded grid.

Is SWOT analysis a graph? ›

A SWOT analysis is a simple way to discover positive and negative factors in any context. Specifically, it's a 4-quadrant diagram that identifies strengths, weaknesses, opportunities, and threats.

How to create a block diagram in PowerPoint? ›

Click the File tab. Click New, under templates, or categories, click General, and then double-click Block Diagram with Perspective. From the Blocks With Perspective stencil, drag shapes onto the drawing page. To add text to a shape, select it, and then type.

How do you format a SWOT analysis paper? ›

As with any professional paper, start with a strong introduction and state your objection and the focus of your SWOT analysis. In the next four paragraphs, describe the Strengths, Weaknesses, Opportunities, and Threats that you prioritized on your SWOT analysis chart.

How do I get Microsoft templates? ›

You can download free, pre-built document templates with useful and creative themes from Office when you click File > New in your Office app. Templates can include calendars, business cards, letters, cards, brochures, newsletters, resumes, presentations, social media and much more.

Where can I get data for SWOT analysis? ›

Company and Industry Information Resource Guide: Find SWOT Analyses
  • IBISWorld.
  • Business Source Complete Database.
  • eStatement Studies Database.
  • Nexis Uni Database.
  • Standard & Poor's NetAdvantage Database.
  • Value Line Research Center.
  • NAICS & SIC Codes.
  • Help with Using Databases and Finding Articles.
Feb 10, 2023

Where can I find templates for my PowerPoint presentation? ›

Select File > New from Template. The PowerPoint Presentation Gallery opens. On the left, under Templates, click My Templates. Select a template file and then click Choose.

Where can I find my PowerPoint templates? ›

Office templates, commonly in C:\Users\UserName\AppData\Roaming\Microsoft\Templates\ Office Personal templates, typically in C:\Users\UserName\Documents\Custom Office Templates, or OneDrive\Documents\Custom Office Templates.

What are the 3 C's in SWOT analysis? ›

This method has you focusing your analysis on the 3C's or strategic triangle: the customers, the competitors and the corporation.

What are 3 simple rules for successful SWOT analysis? ›

SWOT should always be specific. Avoid grey areas. Stay focused on the topic being analyzed, in this case, the workforce. Always apply SWOT in relation to your competition, i.e. better than or worse than your competition.

What are the biggest mistakes in SWOT analysis? ›

Listing down too many things is probably the most common SWOT analysis mistake. This usually happens when there is no clear goal or if the scope is not well defined.

Is there a SWOT analysis template in Excel? ›

Excel Business Plan SWOT Analysis Template

You can also analyze and plan for your upcoming business objective or product launch. This SWOT template gives you a place to analyze your business plan and identify its strengths and weaknesses.

What are the 5 elements of SWOT analysis? ›

What are the elements of a SWOT analysis?
Strengths Assets Resources Opportunities ProspectsWeaknesses Limitations Restrictions Threats Challenges

How do you write a good SWOT analysis report? ›

How do you write a good SWOT analysis?
  1. Download HubSpot's SWOT Analysis Template. There's no need to start from scratch for your analysis. ...
  2. Arrange each section into a table with four quadrants. ...
  3. Identify your objective. ...
  4. Identify your strengths. ...
  5. Identify your weaknesses.
Feb 15, 2023

What does a SWOT analysis look like in a business plan? ›

A SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of your business. Developing a SWOT analysis can help you look at your business in a new way and from different directions. It can also help you to: create or fine tune your business strategy.

What are the 4 components of a SWOT analysis? ›

What Is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. SWOT Analysis is a tool that can help you to analyze what your company does best now, and to devise a successful strategy for the future.

What is SWOT analysis in graphic design? ›

As a designer, a SWOT Analysis of a design project allows you to dig deeper and uncover opportunities for your clients. With the information you gather, you'll be able to highlight your client's needs and create an effective design campaign that takes their strengths, weaknesses, opportunities and threats into mind.

Is a SWOT analysis a table? ›

It is useful to do a SWOT table analysis whenever you are making plans for the future, whether it is a plan for yourself or your business. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Where: Strengths are things you do well as an individual or an organization.

How do I get to Microsoft Word templates? ›

Android: Which Is Best For You?
However, the online templates are integrated with the in-app ones when you search.
  1. Select File > New from Template. ...
  2. Click Templates (located next to Search at the top of the screen).
  3. Use the search bar to look for a specific kind of template.
Feb 13, 2021

Where do I put Microsoft Word templates? ›

Load templates or add-ins

, and then select Word Options > Add-ins. In the Manage list, select Word Add-ins, and then click Go. Click the Templates tab. Under Global templates and add-ins, select the check box next to the template or add-in that you want to load.

How do I convert text to diagram in PowerPoint? ›

Just select your text, select Home > Convert to SmartArt, and then select the SmartArt you like. Some options also allow you to add pictures. Select Convert to Smart Art, More SmartArt Graphics, Picture, and then select the option you like.

Can you insert an interactive map into PowerPoint? ›

Insert interactive routes to your PowerPoint

Open the Google Maps menu by selecting the icon at the upper left. Click “Share or embed map” to copy the HTML for your route map. Insert the route map into your presentation using the same steps as inserting a simple map.

How to convert text to diagram in ppt? ›

Select your text. Select Home > Convert to SmartArt. Select More SmartArt Graphics and then select Picture. Select the SmartArt you want and select OK.

What is block diagram in PowerPoint? ›

A block diagram is a specialized flowchart typically used in engineering, which is composed of blocks connected by lines. It helps the users design new systems, describe the existing ones, provide the visualization of systems, so that they can realize the goal of brainstorm and communication.

What is an easy way to add diagrams and flowcharts to PowerPoint? ›

On the Insert tab, click SmartArt. In the Choose a SmartArt Graphic dialog box, on the left, select the Process category. Single-click a flow chart in the middle pane to see its name and description in the right pane of the dialog box. Select the flow chart you want, and then click OK.

Which feature of PowerPoint is used for creating diagrams? ›

Using the SmartArt Graphics Gallery

PowerPoint has special tools for creating certain types of diagrams, such as Venn Diagrams, Flowcharts, process drawings, hierarchies and so on.

Which feature in MS PowerPoint allows you to create effective diagrams? ›

In Microsoft PowerPoint, go to the slide where you want to place the flowchart. Click Insert, then click SmartArt to bring up a drop-down menu with different types of diagrams.

Can I create a SWOT analysis on word? ›

Although Microsoft Word is not primarily a diagramming tool, it can be used to create SWOT diagrams. These are text-based charts, so building a SWOT analysis template in Word is easy. There are advantages and disadvantages of using Word for SWOT analysis.

How do you create a 4 quadrant in PowerPoint? ›

Open PowerPoint presentation and, go to the Insert tab, then to Shapes and select is lines. Divide slide area into quadrants. Leave space at the top for header, but essentially you only need two lines. Example of this article is adding a third line to separate the header from the actual quad chart.

What is a SWOT analysis worksheet? ›

A SWOT (strengths, weaknesses, opportunities, and threats) analysis could help you identify different strategies to implement to improve your business.

How do you write a SWOT analysis for a strategic plan? ›

Now, let's dig into the steps of the analysis process.
  1. Create a SWOT matrix. ...
  2. Gather the right participants. ...
  3. List your strengths. ...
  4. List your weaknesses. ...
  5. Identify your opportunities. ...
  6. Identify your potential threats. ...
  7. Examine your matrix for connections.
Apr 17, 2023

What examples can you put in a SWOT analysis? ›

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location.

How do I split my PowerPoint into 4 columns? ›

How to Format Text into Columns in Microsoft PowerPoint
  1. Select the text box.
  2. Select the Home tab and from the Paragraph group, select Add or Remove Columns .
  3. From the drop-down list, select One Column , Two Columns , Three Columns , or More Columns .


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