- The mission statement is clear and understandable to all personnel, including rank-and-file employees.
- The mission statement clearly specifies what business the organization is in. This includes a clear statement about:a: What customer or client needs the organization is attempting to fill (not what products or services are offered)
b. Who the organizations primary customers or clients are; and
c. How the organization plans to go about its business, that is, what its primary technologies are.
- The mission statement should have a primary focus on a single strategic thrust.
- The mission statement should reflect the distinctive competence of the organization.
- The mission statement should be broad enough to allow flexibility in implementation but not so broad as to permit a lack of focus.
- The mission statement should serve as a template and be the means by which managers and others in the organization can make decisions.
- The mission statement must reflect the values, beliefs, and philosophy of operations of the organization and reflect the organizational culture.
- The mission statement should reflect attainable goals.
- The mission statement should be worded so as to serve as an energy source and rallying point for the organization.
