In the second quarter of 2023, Apple shipped 13.3 percent of all PC units in the United States. Apple ranked fourth among vendors for U.S. PC shipments in the this quarter.
Apple Mac
Since 1984, Apple has designed and manufactured a range personal computers (PCs) under the Mac, or Macintosh, name. The product lineup includes desktops such as the iMac and Mac pro, as well as notebooks with the MacBook Air and MacBook Pro. The Americas region is a key source of revenue for Apple, with the MacBook a popular choice in the United States as compared to other countries. In order to continue to appeal to customers and drive further sales, Apple has regularly developed and brought out newer versions of its Mac products. These updates have often been based on the release of new features, including new Intel processors as well as the timing of other technology like new keyboard designs and the Touch Bar.
Apple Mac processor history
Prior to Intel, Apple’s line of Mac products used PowerPC microprocessors, with the transition to Intel x86 architecture first acknowledged in 2005. The first generation of Intel-based Mac computers were released in January 2006, a partnership that continued through until 2020 where Apple announced it will begin switching the Mac line from Intel CPUs to Arm-based processors. Arm, also recognized in the industry as ARM, is a semiconductor and software design which was acquired by the Japanese conglomerate SoftBank Group in 2016. It is best known for its computer processor architecture which it develops and licenses to other companies, who then use the design to create CPUs and SoCs.
