5 Simple Tips to Make Your Instagram Bio Stand Out - Scott Le Roy Marketing (2024)

By Anne Leonard

5 Simple Tips to Make Your Instagram Bio Stand Out - Scott Le Roy Marketing (1)

Have you ever read an Instagram bio that was so unique and interesting that you followed the account immediately? With a little know-how, you can have the same effect on users with a carefully curated Instagram bio of your own. Here are five simple tips to make your Instagram bio stand out.

1. Choose your profile photo wisely.

Even if your Instagram is strictly for your business, it’s important that you use your personal headshot instead of your logo. When users see your headshot, they can identify with the person and face of the company. This also benefits you when you comment or follow accounts since users are more likely to view you as an actual person instead of a spam account if they only see a logo. The only exception for using a logo would be if you’re a major corporation such as Nike or Whole Foods.

2. Make your Instagram bio short and sweet.

You only have 150 characters to sum up you and your business. Try starting with a few words that specifically describe your brand, then build off of those key terms. It’s also important to grab your reader’s attention, be engaging and present yourself uniquely, which leads to the next tip.

3. Don’t be afraid to show your personality.

Just because your Instagram account is for your brand doesn’t mean you have to be strictly business in your bio. Add some personal, quirky traits to amp up your bio. For instance, you could say, “Dessert, first.” It’s unique, yet it shows your followers a glimpse into your personality in just two words.

4. Break up your bio with emojis.

Emojis are a nice way to quickly relate with your audience. They’re also a great avenue for adding fun to an otherwise strictly professional environment. Emojis are also helpful for minimizing character usage since they can stand in for words.

5. Add your email to your bio.

When you add your email to your bio, this makes it much easier for your audience to contact you directly. While you could place your website in your bio, including your email address makes it that much easier for others to contact you if they’re interested in featuring you or collaborating with you.

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Next:5 Foolproof Tips for Building Your Brand on Instagram

5 Simple Tips to Make Your Instagram Bio Stand Out - Scott Le Roy Marketing (2024)

FAQs

What is the perfect bio? ›

The ideal length for a professional bio is anywhere between four and eight sentences. Point of view-- so I statements are really great for social media profiles, to whereas he, she, or they is going to be better suited for a company website.

What is 23 in insta bio? ›

The significance of '23 or '22 in Instagram bios among your friends is likely related to their graduation year. The numbers '23 and '22 are abbreviations for the years 2023 and 2022 respectively, indicating the graduation year of current seniors [1].

What makes a bio stand out? ›

Your bio should reflect your authentic voice and personality. Don't try to sound like someone else or use jargon that doesn't suit you. Be honest, genuine, and human. Share your story, your passions, your values, and your vision. Show your audience what makes you unique and why they should care about you and your work.

What is the most attractive bio for Instagram? ›

Best Personal Instagram Bio Ideas
  • An artist with a passion for colors and creativity 🎨❤️
  • Living for the moments that take my breath away 🌅❤️
  • Collector of experiences, not things 🌟✈️
  • Introverted extrovert, lover of solitude and meaningful connections 🌿💬
  • I'm a minimalist who believes in the power of simplicity 🌟
Nov 7, 2023

How do you attract followers to your bio? ›

How to Write a Social Media Bio That Attracts Followers
  1. Have a Call to Action. Before anything else, organize your social media bio around a call to action. ...
  2. Explain Who You Are. This is not a dating profile and it's not about your interests. ...
  3. Offer A Why. ...
  4. Use Social Proof. ...
  5. Create an Orientation Page.
Sep 27, 2021

What is bio in one word? ›

a combining form meaning “life” occurring in loanwords from Greek (biography).

What makes a strong bio? ›

Tips for writing a bio

A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you'll end up with a brief paragraph that holds your readers' attention without rambling on.

How do you make a killer bio? ›

Here are a few tips to make your first-person bio great:
  1. Don't start every sentence with "I." ...
  2. Remember, you know yourself better than anyone. ...
  3. Focus on valuable details. ...
  4. Write from the perspective of someone you know and trust. ...
  5. Show the reader why they should trust your opinion. ...
  6. Remember, you're telling a story.
Dec 20, 2023

What are some cool bio quotes? ›

Inspirational Bios for Instagram
  • Stop living your fear and start living your dream.
  • Live like today is your last day on earth.
  • When life gives you lemons, make lemonade.
  • Be the hero of your own story.
  • Love, laugh, live. Never compromise. ...
  • Swimming like there is no tomorrow.
  • Striving to dazzle myself.
  • Work hard. Be kind.

What does a good short bio look like? ›

Showcase your personality: Add personal interests, hobbies, or unique facts to give readers a sense of who you are. Keep it concise: Aim for a length of around 100-200 words for a short bio. Write in the third person: This makes your bio sound more objective and professional.

What is the best bio for Instagram? ›

Instagram Bio Captions
  • Dream big, hustle harder.
  • Creating my own sunshine.
  • Life's too short to wait.
  • Wanderlust and city dust.
  • Living my best life, one moment at a time.
  • Spreading love and positive vibes.
  • Chasing dreams, not perfection.
  • Adventure awaits, let's go.

How do you make a strong bio? ›

What to include in a bio
  1. Job title or workplace.
  2. University degree and other qualifications.
  3. Hometown or city of residence.
  4. Personal or professional goals.
  5. Mission statement and values.
  6. Skills and expertise.
  7. Interests and hobbies.

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