10 Examples of Restaurant Mission & Vision Statements (2024)

Writing a Restaurant Mission Statement? Get Inspired With 10 Examples

10 Examples of Restaurant Mission & Vision Statements (1)

Whether you’re opening a new restaurant, updating your website, or giving your promotional materials a facelift, it’s important to include a restaurant mission statement. Your restaurant is an extension of yourself and the values that you live by, and communicating that to your guests can help them understand your restaurant and turn them into loyal, repeat customers which you can then input into in your restaurant point of sale.

How to master your restaurant mission and vision statements

Before you get started, take time to brainstorm what your restaurant means to you. Why did you open it? What beliefs impact your decision making?

Next, research how other restaurants communicate their mission and vision. You’ll see that some restaurants have long stories, while some are short and concise sentences. As you write yours, write a statement that reflects you and stays true to your restaurant’s branding.

For restaurants, having strong value, vision, mission and culture statements is essential for ensuring strong business integrity. But first, do you understand what it truly means to have a restaurant mission statement?

Read on to learn the difference between these four core statements, plus how you can master the art of restaurant mission statements that stand out.

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1. Value Statement

Your values define the decisions you make and the people whom you work with. For that reason, your value statement should be defined before moving onto any other statement or idea.

When getting started on your value statement, it might help to list out a few of your competitive traits. What sets you apart? Why should people buy from you?

Try not to explain what your restaurant does or what you’re planning for the future in this statement, as that will be explored in your vision and mission. Instead, your value statement should be a succinct, powerful explanation of what your company believes in.

2. Vision Statement

Once you’ve defined your value statement, you can move onto your vision statement. Your vision is all about why your restaurant concept matters, and how it can influence people and the larger community around it.

One way to hone in on your vision statement is to think about it as the “what” portion of your restaurant’s goals. What are you aspiring to do? How does this vision set you apart from your competitors? It might help to think back to your original motivations for opening the restaurant. Think about what you imagined for your concept, and what that might mean to other people.

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3. Mission Statement

If your vision statement is the how behind your restaurant, then your mission is the what. Essentially, your mission details how you’re going to make your goals and dreams a reality.

Perhaps your vision is to bring authentic French food to rural Ohio – but your mission details how you’ll achieve that vision through affordable prices and a traveling food truck.

Mission statements for a restaurant can span a few sentences, but they are usually short and sweet. In fact, some of the most famous restaurant mission statements are just a few words.

The best restaurant mission statements cater to the desires of the audience, yet are honest about what the restaurant is trying to accomplish.

4. Culture Statement

It might seem challenging to differentiate a culture statement from a mission statement. However, it’s easy to think about if you consider your mission statement as an external force and your culture statement as an internal force.

After all, your culture is something that’s purely internal, and it determines how people interact with customers, what employees value, and what your workforce stands for. That being said, your culture statement should reflect all of these things.

Think about it this way: sushi restaurant mission statements might actually look similar to mission statements for Mexican restaurants. However, chances are these restaurants have highly different cultures if you were to look behind the scenes.

Get started with ourRestaurant Mission Statement Generator.

Now that you knowwhatyou are creating, you have to getinspired.

From an upscale co*cktail lounge to a burger and fries dive, there are many different personalities your new restaurant or bar can assume. Defining your mission statement is an important way that you can attract the right customers and reinforce your goals, which can set you up for long-term success.

How to write a restaurant mission statementyou’re proud to share with the world.

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1. Get Inspired by Competition

When looking for examples of good restaurant mission statements, keep your eye out for companies that share a mission close to yours.

Next, you might also draw inspiration from famous restaurant mission statements. Since famous restaurants are clearly successful, there might be something special hiding in their mission statement that supports and drives the company forward.

2. Look to Your Idols

To find a successful example of mission and vision statements of a restaurant or bar, you might start by looking at establishments you admire. These can be either local or global restaurants, and it doesn’t matter what type of drinks or food they serve.

The most important thing is that when you start looking into other restaurant and bar mission statement examples, you take note of the things you like. Perhaps its the length you’re a fan of, or maybe you wish to emulate the same language. Being specific in this research will help you create a mission that’s both inspired and intentional.

3. Consider Your Customers

Your guests’ needs are another important aspect to keep in mind when crafting your bar mission statement. What sub-populations exist within your community? What local bars already serve those groups – and where is there an opportunity for growth? For example, let’s say you live near a military base. To attract these customers and serve them well, you might look at examples of restaurant mission statements for catering to military communities. What do people value in their lives and in the establishments they spend money on? How can a mission statement connect to those values to create an emotional response?

Whether it’s military families, college students or retired seniors, your bar mission statement should reflect the desires of the people you’re trying to attract.

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Your restaurant mission statement is how you express yourself to the world. But creating the best mission statement is easier said than done. Until now. Use this template to build your mission statement easily.

Get The Mission Statement Generator

4. Keep it Fresh and Unique

When you’re tempted to copy a restaurant mission statement sample from the internet, try to resist. You don’t want to give an impression that your restaurant is just like everyone else as soon as it opens, do you? Because if you do give off this vibe, people won’t really have any incentive to come to your bar.

Plus, the best restaurant mission statements take a stand on something fresh and unique. They get people thinking beyond food to consider culture, ideas and people. So instead of following in someone else’s footsteps, craft your mission around what it is you’re trying to do, and why that’s something customers should buy into.

Here are 10 restaurant mission and vision statementsto get the wheels turning.

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1. Root Down • Denver, CO

Root Down aims to connect the neighborhood to a dining experience in the same way ingredients are connected to food.


2. Gracie’s • Providence, RI

At Gracie’s, our mission is simple: enhance and educate the palate with the freshest ingredients and flavors, while surprising and exciting each guest with personal care and service.


3. Founding Farmers • DC, MD, VA, PA

For us, sustainability is not a lofty idea but a fundamental, and necessary, endeavor. Our concept is about the food and drink of course, but it’s also about our team, our facilities, our practices, and the hundreds of decisions we make each day that affect the world around us. We believe it’s about finding a balance, which allows us to sustain our quest of making quality, accessible food, while also giving back to our community and the environment.


4. The Perennial • San Francisco, CA

Eating is an agricultural act and The Perennial is part of a larger movement to make delicious food part of the climate solution. At the restaurant, we are creating a market for climate beneficial ingredients and our non-profits are working to make restaurants part of the climate solution.


5. Matunuck Oyster Bar • South Kingstown, RI

We are committed to uniting fresh, locally grown produce with farm-raised and wild-caught seafood to make the freshest dishes you’ll find anywhere. Our signature raw bar offers a variety of Rhode Island oysters, crisp cherrystones, littleneck clams, and jumbo shrimp. Our Matunuck Oysters are grown in Potter Pond right off our waterfront patio and many of our herbs and vegetables are grown in our vegetable farm on the north end of the pond.

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6. Mixt • Multiple locations in San Francisco + LA, CA

From sprout to plate, we’re all about offering smart, healthy, on-the-go people, smart, healthy, on-the-go food.


7. Sweetgreen • Multiple locations nationwide

We believe the choices we make about what we eat, where it comes from and how it’s prepared have a direct and powerful impact on the health of individuals, communities and the environment.


8. McCormick’s and Schmick’s • Multiple locations

Absolute Guest Satisfaction.


9. Starbucks • Multiple locations nationwide

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.


10. Panera Bread • Multiple locations nationwide

Food as it should be. Food should taste good. It should feel good. It should do good things for you and the world around you.


Need help? Try our free Restaurant Mission Statement Generator.

10 Examples of Restaurant Mission & Vision Statements (2024)


What is the mission and vision of restaurant? ›

A mission, vision, and values are your restaurant's guiding principles and an important piece of your restaurant business plan. They help you make sure your business decisions – from your logo to your vendors – are strategic and align with your goals.

What is an example of a vision of restaurant? ›

Vision: To be the world's favorite quick-service restaurant. Mission: Better ingredients. Better pizza. Mission: To serve the best cup of coffee, make the best donuts, give the best service, offer the best value and stay open 24 hours a day.

What is a mission statement for restaurant? ›

A restaurant mission statement conveys your raison d'être (reason for being). In other words, a mission statement identifies the purpose your restaurant will serve; the reason why your restaurant exists. Mission statements are usually paired with company values and/or a vision.

What is vision and mission statement and with example? ›

A mission statement defines the organization's business, its objectives, and how it will reach these objectives. A vision statement details where the organization aspires to go.

What is the vision and mission of KFC? ›

"To provide food in a quick, pleasant setting that caters to cost-conscious, health-conscious people," says the KFC vision statement.

What is the mission and vision of Jollibee? ›

We provide great taste, and superior value to all our customers. We treat our customers with sincere service and a warm smile. We take part in creating exceptional customer experience. We plan, decide and act quickly.

What are some examples of vision statements? ›

Our vision is to create a better everyday life for many people.” That's aspirational, short and to the point. More than that, it sets the tone for the company and makes it clear that they're in the market to offer low-priced good furnishings that suit everyone's lifestyle.

How do you write a mission and vision statement? ›

How to create a vision and mission statement for your business
  1. Identify your company's strengths.
  2. Determine your organization's purpose.
  3. Visualize where your business will be in five to 10 years.
  4. Shape your statement.

What is Mcdonald's mission statement? ›

Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.

What is Starbucks mission statement? ›

In everything we do, we are always dedicated to Our Mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.

How do you start a mission statement? ›

How to write a mission statement in 5 steps
  1. Free write about starting your company. ...
  2. Explain what your company does. ...
  3. Describe your ideal customer. ...
  4. Define your core values. ...
  5. Revise and condense your mission statement.

What is first mission or vision statement? ›

The first is a statement of vision. It provides a destination for the organization. Next is a statement of mission. This is a guiding light of how to get to the destination.

How do you write a mission and vision statement for a non profit? ›

To create a mission statement, discuss why your organization exists, the problem that you are trying to solve, and your values and beliefs about what it will take to make change in the world. To create a vision statement, reflect on your ultimate goal and dream end state.

How do you create vision mission goals and objectives? ›

How to Create a Vision Statement
  1. Step 1: Find the Human Value in Your Work. First, identify your organization's mission. ...
  2. Step 2: Distill Into Values. Next, identify what you, your customers and other stakeholders value the most about how your organization will achieve this mission.

What is Pizza Hut's mission statement? ›

The Pizza Hut mission statement says, “We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, “I'll be back!

What is Wendy's mission statement? ›

Wendy's Mission Statement

To deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.

What is the mission statement of subway? ›

The Subway Sandwich Fast Food Mission Statement

"Delight every customer, so they want to tell their friends – with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience."

What is the mission of Coca Cola company? ›

Coca Cola's mission statement is “to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” Coca Cola is a company that focusses on leaving a legacy wherever it operates.

What is the mission and vision of BDO? ›

Our vision, To be the firm of choice for clients and top quality professionals. Our mission, To provide exceptional, quality service to our clients and an environment where our people can pursue a challenging, fulfilling and rewarding career.

What is PLDT vision? ›

Empower Filipinos everywhere with customer-focused digital innovations that unlock and share their infinite potential.

What is Coca Cola's mission and vision statement? ›

Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.

What is the mission of Burger King? ›

Burger King's Mission Statement. Burger King's mission statement is to “offer reasonably priced quality food, served quickly, in attractive, clean surroundings.” This mission statement indicates the kind of outputs expectable from the organization.

What is the vision of coffee shop? ›

A vision statement helps you to articulate what you want your coffee shop business to achieve in the long run. It describes what success would look like for your business- the big picture. It clarifies the overall purpose of your coffee shop business.

What is Nike's vision statement? ›

Nike's Corporate Vision Statement

Nike Inc.'s corporate vision is “to remain the most authentic, connected, and distinctive brand.” The business continues to apply this vision statement, which was emphasized in the corporation's global growth strategy for 2015. The sportswear company focuses on developing its brand.

What is Walmart's mission? ›

The Mission Statement and Purpose of Walmart

Walmart's current mission statement and its advertising slogan, which are prevalent at the company's headquarters in Bentonville, Arkansas—the place where it all began—are the same: "Save people money so they can live better."

What is a good personal mission statement? ›

"To be a leader to my team, live a balanced life and make a difference." "To inspire others to achieve great things." "To thrive in my journey through life and learn life's lessons along the way." "To be kind to others and myself."

Should a mission statement be one sentence? ›

Everything you do should work towards your mission statement. A good business mission statement should be between one and three sentences and never exceeds 100 words.

What is your vision? ›

Your vision is your most important dream or mental picture. It can also be a set of dreams and long-term goals. A vision defines the optimal desired future state; it tells of what you would like to achieve over a longer time. Vision can be your personal “why” or the organization's internal purpose of existence.

What are the 3 parts of a mission statement? ›

According to Chris Bart, professor of strategy and governance at McMaster University, a commercial mission statement consists of three essential components:
  • Key market: the target audience.
  • Contribution: the product or service.
  • Distinction: what makes the product unique or why the audience should buy it over another.

How long should a vision statement be? ›

Keep it short. A vision statement should be concise enough for your employees to remember. Consider your vision statement an extended tagline, and make sure it's no longer than one sentence.

What is the vision of McDonald's? ›

McDonald's Corporate Vision Statement

McDonald's corporate vision is “to move with velocity to drive profitable growth and become an even better McDonald's serving more customers delicious food each day around the world.” This statement is included in the growth plan that the company introduced in 2017.

How do you write a mission and vision statement? ›

How to create a vision and mission statement for your business
  1. Identify your company's strengths.
  2. Determine your organization's purpose.
  3. Visualize where your business will be in five to 10 years.
  4. Shape your statement.

What is the vision and mission of a coffee shop? ›

A mission statement is a brief description of the objectives of the coffee shop, and how the owner or other stakeholders intend to achieve those objectives, while a vision is a statement that briefly describes long-term goals of the coffee shop.

What is a good mission statement? ›

A good mission statement embraces the expectations of a target audience for something they truly crave. For example, Zappos' mission statement is “To provide the best customer service possible.” That creates the expectation in Zappos' customers that they will deliver superior customer service each and every time.

What is a good vision statement? ›

An effective vision statement sets an abstract yet challenging goal. The goal should not be stated too concretely (e.g., “to build a new building”) but rather at a higher level of abstraction (e.g., “to create beautiful living spaces”).

What is Starbucks vision? ›

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

What is Burger King vision statement? ›

Burger King Vision Statement

To be the most profitable QSR business, through a strong franchise system and great people, serving the best burgers in the world.

What is Starbucks mission statement? ›

In everything we do, we are always dedicated to Our Mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.

What is an example of mission statement? ›

Best Mission Statement Examples. Life is Good: To spread the power of optimism. Sweetgreen: To inspire healthier communities by connecting people to real food. Patagonia: We're in business to save our home planet.

What is an example of a vision statement? ›

Our vision is to create a better everyday life for many people.” That's aspirational, short and to the point. More than that, it sets the tone for the company and makes it clear that they're in the market to offer low-priced good furnishings that suit everyone's lifestyle.

What is first mission or vision statement? ›

The first is a statement of vision. It provides a destination for the organization. Next is a statement of mission. This is a guiding light of how to get to the destination.

What is the vision of milk tea business? ›

To provide the best quality, most innovative and reasonably priced products in the beverage industry. To be the leader in our industry attained by a well-planned expansion through retail outlets and wide product distribution.

What is the vision of Cafe coffee Day? ›

Cafe Coffee Day's vision was to become an 'experience beyond a cup of coffee'. They wanted to become the first choice destination around the corner for everyone who wanted to relax, socialise and enjoy the best coffee and food.

How do I write a mission statement for a coffee shop? ›

Thus, to write an effective mission statement and an inspiring vision statement, you need to combine elements of the present and future of your coffee shop to come up with a roadmap for your company's purposes, goals, and values.

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